Search engine optimization, better known by its acronym SEO, is the use of various Internet marketing methods to increase your website’s page rankings on popular search engines like Google, Yahoo!, MSN and Bing. The methodologies employed in the process of reaching the top of the search engine results can either be unpaid or paid Internet marketing strategies. Optimizing your websites for search engines greatly increases your visibility to a great number of users on the World Wide Web. When a search engine puts you on the top of their search results, then your website contains the most relevant information and the most useful content in the virtual community. Here are some quotes that summarize what search engine optimization is all about.
Search engine optimization does not specialize in tasks that will make pigs soar high up in the sky. Its real task is to dig deeper into the genetics of a website and reengineer the essential elements until it transforms into an eagle. – Bruce Clay
Search engine optimization is not solely visualized as a rocket science by THOSE WHO COMPLETELY UNDERSTAND IT. – Danny Sullivan, Search Engine Land
Search engine optimizers are the future’s most successful real estate tycoons. Our formidable capabilities have provided us with an incredible opportunity to gather great viewers at an inexpensive cost. – Brian Provost, Scoreboard Media
The three essential elements of an effective SEO are effective communication, useful information and high quality backlinks. – SEO Refugee
It is up to you to choose the best keywords and phrases for your website needs, but in the end, it all boils down to how you transform them. – Matt Web, SEO Honolulu
My practical approach based on experience is to create a website for real Internet users, not for search engine spiders. – Dave Naylor, DavidNaylor.co.uk (DaveN)
Search engine optimization plays a major role in the language of the World Wide Web as a noun, verb and adjective. – Todd Malicoat, Stuntdubl
Basically, optimizing your website for search engines is a collection of techniques that simplifies a search engine’s task of searching, including, classifying and determining the position of the information posted on your website. – Lee Odden, Online Marketing Blog
Article first published as 10 Significant SEO Quotes: Helping You Understand The Climb To The Top on Technorati.