Have you Checked the New Google Keyword Tool?

Use Google’s new Keyword tool to get comprehensive keywords ideas for your business, products and services . Currently the new interface for Google Keyword Tool is in Beta stage. There are many features added in the new Google Keyword Tool  e.g. Advanced Options, Categories, Google Insights, Sorting etc.

Advanced Options in Google Keyword Tool

Localizations and Languages: You can change the country and language setting to refine your keywords research. Changing the language and country setting would allow Google Keyword Tool to calculate monthly searches by locale, search trends by locale and competition statistics. (This function is present in the old Google keyword tool as well) Read the rest of this entry »

Are you Considering Site Speed Factor for your Website SEO?

Apart from relevance of a page to a particular search query, quality back links and other signals for determining search rankings, Google is now incorporating site speed as one of the over 200 signals in their search ranking algorithms. Site speed actually reflects how quickly a website responds to web requests.

Study reveals that users like faster loading websites and spends less time when a site responds slowly resulting in more usage of your website. Speeding up your website is a great thing to do in general which will help you create happy users, improve user experience, improve ROI and conversion rates and reduce operating costs. Since users place a lot of value in speed, Google decided to take site speed into account in their search rankings algorithms. Read the rest of this entry »

Top Google Ranking Doesn’t Mean Maximum Traffic – An Illustration

Website VisitsDo you think you will get the maximum traffic if your website is listed on the top 1 – 3 positions in Google? For most of the people the answer is “yes”, while for knowledgeable SEO professionals the answer wouldn’t be straight away “yes” and the issue is debatable, I believe. I have seen many SEO consultants, SEO Company’s,  SEO Professionals selling SEO services by pitching stuffs like: “Higher Rankings = Huge Traffic = Increased Sales = Higher Profits!”

I do question this kind of pitching and want to share an illustration on rank and traffic with you. The fact is that traffic has nothing to do with ranking e.g. if your website ranks increase, it does not necessarily mean that your traffic would increase, no matter how targeted the top ranked websites are for a particular keyword. Read the rest of this entry »

Make More Informed Decisions with AdWords Search Funnels

Adwords Search FunnelsDo you want to make informed decisions about your AdWords keywords, ad groups, and campaigns? Lately, Adwords announced the beta launch of a new set of reports for your AdWords account:  Search Funnels, that helps you to analyze the full picture by giving you insight into the ads your customers interact with during their conversion process. This gives a more complete picture of the value of your Adwords keywords, ad groups and campaigns.

It’s a fact that lots of customers perform multiple searches before finally converting and in current Adwords system conversions are attributed to the last ad someone clicks before making a conversion, masking the fact of multiple searches. With Adwords Search Funnels you will be able to view a new set of reports describing the ad click and impression behavior on Google.com that leads up to a conversion. Read the rest of this entry »

Is it Worth Spending time on Writing Tags for Blog Posts?

Popular TagsThere are many blogs who have like entire paragraph full of tags and clearly have spend a lot of time writing those tags and believe that it would help in SEO. According to Matt Cutts – Head of the webspam team at Google, writing tags is not that needed for SEO and tags are not really going to make that much of a difference for SEO. Even he doesn’t never do tags on his blogs. However, he suggests to categorize blog posts but not a single blog posts under multiple categories. Read the rest of this entry »

Google’s New Look and Feel in Action

Google New Look and FeelToday while Googling, I noticed the “new” Google look-and-feel for its search box and search results. This is a 3 column UI design that Google’s actually been testing for some time – “Google Tackles Its “UI Jazz” Problem, Tests Streamlining Search Options Feature“. That testing seems to be in action. But this new UI could only be seen in Firefox. Internet Explorer and Chrome browsers are still showing the “old” or “normal” look. Read the rest of this entry »

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Two Additional Labs Feature in Google Webmaster Tools

Google Webmaster ToolsGoogle Webmaster Tools Labs has been a huge success since its inception in last October. Lately Google announced the launch of two new Labs feature in Google Webmaster Tools:

Fetch as Googlebot-Mobile
Create your Sidewiki page owner entry Read the rest of this entry »

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How can you Track Domains and Sub domains with Google Analytics?

Google Analytics uses first party cookies and in order to track across multiple domains, you’ll need to send the cookie information to the other site.

The _link() argument allows Google Analytics to track a user across multiple domains.  _link() argument works by sending cookies via URL parameters. To track across domains you need to follow two steps: Read the rest of this entry »

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$100 Google Adwords® Coupon for Free

Sign up for Google Adwords® today and receive a free coupon worth $100 in Google AdWords® credit.

What is Google AdWords®?

Google AdWords is a pay-per-click advertising program by Google. With AdWords, you can promote your website’s products and services on Google.com’s search results in the “sponsored links” section. Quality Ad copy and relevant keyword bidding will give you a competitive edge over your competitors. And with Google AdWords, you can set your own budget, target local market and change your campaigns at any time – there are no commitments or spending requirements of any kind. Read the rest of this entry »

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Top SEO Checklist for Effective SEO Analysis of your Website

SEO ChecklistLast week one SEO aspirant dropped an email to me stating something like ‘ Can you please provide some guidance on how to analyze a site for SEO purpose? I have a fair knowledge about off-page optimization and had some project under my bag but I really want to know about ‘On-Page SEO checklist’. Please help me! ‘O Dear, don’t be in a hurry. SEO is a long term process and it changes very frequently. There are no so called ‘Fixed Working Techniques’ unlike few other professions. There is famous saying by Matt Webb “You can chase whatever keywords and phrases you like, but at the end of the day it’s all about those conversions.”

So here I am writing this blog for everyone who needs it. This is mostly a beginner’s SEO checklist . I will come up with more advanced blogs by time on Advanced SEM and SEO tips. Read the rest of this entry »

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