Top 6 Reasons to Start (PPC) Advertising

• Get immediate results instead of waiting for feedback from a Search Engine Optimization (SEO) campaign. You will be able to see your ads appearing on Google, Yahoo, Bing, Facebook within 15 minutes of creating the campaign.
• Although already ranked high at the search engines, you might also want to get more targeted traffic to overplay your competitors.
• Promote some specific pages of your website (e.g. selling pages, lead generation pages) that are not yet highly ranked.
• Your business is season-dependent and highly competitive, and you want to receive targeted traffic during peak hours.
• You are currently not advertising but your competitors already are.
• PPC has the potential to present a staggering return and creates countless brand-building opportunities.

Save Time, Labor and Get Better PPC Performance

Our Professional PPC Management Services includes:

• Analyzing your business niche and defining your competitors
• Market analysis, Keywords Analysis, Keyword generation and Traffic Estimates
• Identify the search terms to use in your Ad Campaigns
• Writing an inciting Ad copy which result in a high CTR (Click through Rate)
• Landing Pages Improvement Consultation
• Manual monitoring of your PPC search term bids
• Minimum and maximum keyword cost PPC bid management
• Conversion Improvement. Maximizing ROI (Return on Investment)
• Budget Optimization. Don't overpay when it's not necessary
• Support for Google AdWords and Yahoo! Search Marketing, Bing Adcenter, Facebook Pay Per Click Programs

Our Professional PPC Management Process

Leveraging our Search Optimization Process, we've developed a similar methodology to optimize the value that you get from your PPC campaigns. Our methodology is a 6-Step process of: 1) Invention, 2) Planning, 3) Evolution, 4) Deployment, 5) Tracking and 6) Monitoring.

Invention

PPC services start with a consultation to discuss your business and the goals you want to achieve such as Cost Per Click or Cost Per Sale and establish these rules for each PPC account and campaign. Next, we review and analyze your current keywords and perform comprehensive market and competition research for discovering other keyword opportunities that customers could use in search engines to find products and services like yours.

Planning

Review and analyze Titles, Descriptions, and Landing Pages for each keyword. Accordingly we design bid strategy and optimization rules for maximum effectiveness complying with your defined marketing and business goals.

Evolution

Crafting all new Titles and Descriptions for each keyword and create enticing ads that customers will want to click. Ads are targeted to the local, regional or national market you serve.

Deployment

Launch Bid Monitoring and Ad Optimization service employing established business and marketing objectives. Measure results, apply learnings, and continue to optimize Keywords, Titles, Descriptions, Landing Page and Adcopy coupled with a campaign strategy to match and exceed your expectation.

Tracking

Powerful on-demand reporting gives you full insight into the performance of your Pay Per Click marketing campaign so you can fully understand the "who, when, and how" of customers finding your business.

Monitoring

As time goes on, we analyze the PPC performance and make improvements to your PPC advertising campaign to make it even more effective. Applying a scientific approach to PPC management, every aspect of your PPC campaign will be monitored and optimized daily, weekly and monthly.