Do you know you can get to the top of Google and other major search engines through “shopping feed” or “product feed” optimization and management. We’re all very familiar with Search Engine Optimization (SEO), but the vertical search results on the main shopping engines should not be ignored. Estimates says, over 30,000 merchants are taking advantage of shopping feed management, but only a very small percentage have actually done anything to improve their results on shopping search engines e.g Google Base, Shopping.com, Yahoo! Shopping, Shopzilla and others.

Shopping search engines allow online shoppers to compare products, features and prices offered by different merchants. Online shoppers can also view customer ratings and reviews of a particular product which helps them making a better buying decision, hence more and more online shoppers and shifting towards these vertical search engine i.e. shopping search engines before buying a product.

Be found on Google organic search results

Submitting your website product details to the shopping search engines is done through a specified format known as data feed or product feed and this product feed must be unique to each shopping engine. The product data feed or shopping feed needs constant management and optimization to ensure optimal visibility in shopping search engine. Not only that, properly optimized product data feed may also come up along with the organic search results on major search engines.