Last week one SEO aspirant dropped an email to me stating something like ‘ Can you please provide some guidance on how to analyze a site for SEO purpose? I have a fair knowledge about off-page optimization and had some project under my bag but I really want to know about ‘On-Page SEO checklist’. Please help me! ‘O Dear, don’t be in a hurry. SEO is a long term process and it changes very frequently. There are no so called ‘Fixed Working Techniques’ unlike few other professions. There is famous saying by Matt Webb “You can chase whatever keywords and phrases you like, but at the end of the day it’s all about those conversions.”
So here I am writing this blog for everyone who needs it. This is mostly a beginner’s SEO checklist . I will come up with more advanced blogs by time on Advanced SEM and SEO tips. Read more
If you site sells products or services online you can use Google Analytics Ecommerce reporting to track sales activity. The ecommerce report shows you your site transactions, revenue and many other ecommerce related matrix.
Some examples on what type of ecommerce reports you can see from Google Analytics:
- Revenue associated with your Adwords campaigns
- Revenue associated with specific referrals
- The number of transactions associated with organic search
- Average per visit value across all traffic sources Read more
I was left speechless when after reading the news ‘ Google to Stop Censoring China Results, May Shut Site”! I know, now you are stunned as you may be thinking about China’s future with limited search options, and most importantly, without Google.
Yes, and rightly so, Google wakes up to stab evil rising in China. As per some reliable news source, Google will stop censoring its search results in China and considering pulling out of the country after discovering that computer hackers had tricked human right activists into exposing their email accounts to outsiders. Due to this, all other major search engines and foreign companies acceded to pressure to block access to politically sensitive matters. Read more
Google Analytics filters increase the flexibility and utility of Google Analytics.
Google Analytics filters helps:
- Removing traffic from internal sources
- Restricting data for a profile or user
- Segmenting data
- Customizing reports
Mainly, there are two types of filters in Google Analytics:
- Predefined filters
- Custom filters Read more
Defining site goals and tracking goals conversion in Google Analytics is one of the best ways to assess how well your site meets its business objectives. You should always try to define at least one goal for your website.
What is a Goal?
In Google Analytics, a goal represents a website objective, such as:
- A page viewed by the visitor once they have completed a desired action.
- A specified amount of time spent by the visitor on the website.
- A specified number of pages viewed by the visitors on the website. Read more
Each year, Google wishes Happy Holidays by sending out holiday gifts to some of their AdWords advertisers and AdSense publishers. Last year, the gifts were received by December 3, 2008, then by December 4, 2007, in November 2006, the latest was the second week of December 2005, but typically, these gifts are received in early December. But this year Google decided to do something a little different. This year, Google’s holiday gift is for someone very special and Google is donating $20 million to a group of charity as its holiday gift to everyone this year. Read more
