Archive for the ‘PPC’ Category
As the end of the year approaches, it’s time to start setting budgets for your various marketing channels in 2012. If you’re relatively new to pay-per-click (PPC) marketing, you’ll probably find that PPC budgeting can be a challenge.
Setting budgets for your PPC campaigns is complicated, but it doesn’t have to be difficult. In this guide, you’ll learn 10 best practices that would help you to get the most from your PPC budgets in 2012, including:
- How to Determine Your Initial PPC Budget
- Why you shouldn’t arbitrarily cap spend
- Why you should base your budget on profitability
- Why you should optimize instead of slashing budget for unprofitable campaigns
- The effect of seasonality on your PPC budget
- How to maximize different budgetary controls
- How to spend your budget, accelerated or standard
- Why you should break larger budgets into multiple campaigns
Now is the time to get your 2012 PPC budget in order! Download this free guide to get ahead of the pack.
Source: SMN Hosted WhitePaper sponsored by WordStream
SEO makes the biggest impact on lead generation for both B2C and B2B marketers, beating out both PPC and social media marketing. Webmarketing123, a California-based online marketing agency conducted State of Digital Marketing survey in September. Over 500 marketing professionals completed the survey.
2011 State of Digital Marketing Report Reveals that:
- 46% of B2B participants say their most important objective is to generate leads.
- 53% of all participants say SEO makes the biggest impact on lead generation, followed by 28% for PPC and 19% for social media.
- 75% of B2C companies are the most active on Facebook, followed by 8% on Twitter and 6% on LinkedIn.
- B2B companies are active more evenly across all three leading networks: 34% Facebook, 26% Twitter, and 25% LinkedIn.
60% of the surveyed marketers said they plan to increase their budget for social media marketing in 2012; 53% plan to increase their budget for SEO and 40% will increase their PPC budget.
Few statistics, compiled from 2011 Digital Marketing Survey report
For more details, click here to download the report »
Source: 2011 Webmarketing123 State of Digital Marketing Survey
A gBlimp steals the show at A. Lai Stadium - March 20, 2011
If you are tired of plain old text ads, you can now Kick it up a notch by putting your text ads on Google’s new blimps!
Introducing gBlimps: After years of meticulous design, Google’s brand new fleet of blimps is finally ready to take to the skies. Soon you’ll be seeing Google blimps (a.k.a. gBlimps) flying over major cities, displaying Google AdWords ads to a larger audience than ever before.
Take your advertisment to new heights with gBlimps: If you already have an Google AdWords account, using Blimp Ads is easy. Google’s gBlimps are designed specifically to display your existing text ads in their original format.
Rethink the way you target: With Google Blimp Ads, you can target your audience in exciting new ways. Specify the height and location of the blimp, as well as the time you want the ad to run. You can even target special events like football games, outdoor concerts, meteor showers, and more!
And you don’t have to wait much for gBlimps adn this next great advertising format arrives this May.
Do you want to make informed decisions about your AdWords keywords, ad groups, and campaigns? Lately, Adwords announced the beta launch of a new set of reports for your AdWords account: Search Funnels, that helps you to analyze the full picture by giving you insight into the ads your customers interact with during their conversion process. This gives a more complete picture of the value of your Adwords keywords, ad groups and campaigns.
It’s a fact that lots of customers perform multiple searches before finally converting and in current Adwords system conversions are attributed to the last ad someone clicks before making a conversion, masking the fact of multiple searches. With Adwords Search Funnels you will be able to view a new set of reports describing the ad click and impression behavior on Google.com that leads up to a conversion. Read more
