In the modern corporate world, it is becoming harder to attract the eyes and ears of our target market. The main challenges that e-commerce businesses face are stiff competition from larger companies, social media competition, and lack of proper marketing strategies. It is important to play an active role when you are looking for ways to improve online marketing for your business. As an entrepreneur, you need to make sure that you always have fresh and engaging content that you can share with your clients. A proactive and a strategic approach to online marketing will give your business a competitive advantage by being able to reach many current and prospective consumers. Here are five creative tips to market your e-commerce business online:
Make Use of Social Media
Most successful businesses have a constant social media presence. If your business is not in any way incorporated into social media, it risks collapsing in the future. Creating a Facebook, LinkedIn, or Twitter account for your e-commerce business can create a false sense of security and confidence. As an entrepreneur, you are responsible for the conception, development, and implementation of the social media platform. You should use the platform to engage your customers and build the brand’s trust.
Social media sites are free to create. LinkedIn will link you to a professional network, provide you with useful resources, and help drive traffic to your site. Consequently, your e-commerce business will have increased sales. You always have to keep your eyes and ears on high alert for trends that will benefit your business and customer feedback. In addition to building brand trust, you also need to make sure that the website of your company is up to date. There is absolutely no excuse for ignoring your site. It is vital that you make sure that your social media presence reflects what your business is about and the customers’ expectations.
Improve Your Search Engine Optimization (SEO)
Many marketers take advantage of SEO because they provide trackable and quantifiable results to e-commerce businesses. Therefore, they are no qualms when it comes to Returns on Investment (ROI). With an improved SEO strategy, you can keep track of useful data like an increase in rankings, traffic, and conversion. You can choose to hire an SEO agency that will oversee the paths that users take to complete a purchase.
SEO is very cost effective because it targets users that are actively looking for your products and services online. Therefore, an improved SEO will help your business to save money as opposed to outbound strategies like cold-calling. Moreover, improved SEO contributes to increasing brand awareness. Your online business is going to be visible to the world because it will appear on the first page of most internet search pages.
Create YouTube Videos
YouTube offers a perfect platform for marketing your online business because it has more than 800 million unique visitors every month. Your marketing videos should have a keyword-researched headline, a clear editorial message, and a call to action that will enable viewers to subscribe. Creating YouTube videos will increase the visibility of your online business at a small cost. All you need is a good camera, lighting equipment, and editing software. If they are not readily available, your phone’s camera should be able to record your online video.
Owning a smartphone has become the prevailing trend in recent years. As a result, more and more shoppers are using their smartphones and tablets to conduct research on a product, compare deals, and make purchases. It is important that you use mobile marketing for your online business because more people are becoming more tethered to their mobile devices. According to eMarketer, mobile marketing is expected to cost more than $100 billion in 2016. Predictions made say that mobile devices will replace the desktop in the coming years. Therefore, it is shrewd to get in line with mobile marketing to prevent you e-commerce business from becoming irrelevant.
Personalize Your Brand
Social media, mobile technology, and other forms of digital marketing have made the world become an online social community. As we are becoming more social, we are still fearful of giving out personal information. As an entrepreneur, you should personalize your online business as much as you can. Most clients share personal information with a brand if they believe that it will improve their interaction and experience. You can create profiles offering targeted content and incentive to purchase by collecting data on previous consumer purchases, discount offers, social media interaction, and newsletter sign-ups. By 2017, personalized one-on-one marketing will be a requirement to retain loyal clients. It is important to understand that personalized marketing will enable you to connect with your customers emotionally. Consequently, they will market your online business through online reviews and word-of-mouth referrals.
By implementing these online marketing tips, you will be able to retain your current clients and reach out to more customers all over the world. Always remember that a good marketing strategy will act as the image of your online business.
Jessica Kane is a professional blogger who has worked in eCommerce for the last five years. She currently writes for Rakuten Super Logistics and recommends them for all your product fulfillment needs to further your success.