In the cutthroat realm of competition, knowledge is a goldmine that unlocks success. And guess what? We’ve got the ultimate treasure map for you!
Get ready to dive into the list of 10 best competitor analysis tools.
With these powerful competitive research tools at your disposal, you’ll become a fearless explorer, delving deep into your competitors’ websites, infiltrating their social media, and unravelling their marketing tactics.
Let’s get started!
What Is Competitor Analysis?
We will make it to the list of tools in some time. On our way, let’s talk about what competitor analysis is.
Being in business for years, we have crossed paths with people who think competitor analysis is either about copying your competitors or it’s only for large-scale businesses.
Well, those are just tall tales.
Competitor analysis is a process where businesses of all sizes strategically identify, evaluate, and understand the strengths and weaknesses of their competitors in a specific market or industry.
This might include insights into your competitors’ products, services, marketing strategies, financial performance, target customers, and overall business operations.
Importance of Competitor Analysis
In the vast and ever-evolving landscape of marketing, competitor analysis is critical to stay ahead of the game.
Marketing is just like playing a game of chess.
To win, you don’t just focus on your moves; you carefully observe your opponent’s every tactic. Similarly, in marketing, analyzing your competitors allows you to anticipate their moves and craft strategies to outsmart them. It’s like being a spy on a marketing espionage mission!
Competitor analysis unveils valuable insights into your rivals’ strengths and weaknesses. It’s like peeking through their marketing playbook! By studying their campaigns, you can spot trends, uncover innovative ideas, and discover gaps in the market. It’s like stumbling upon a treasure map that leads you to new opportunities!
In a nutshell, competitor analysis is essential in marketing because it lets you lead your industry by unlocking hidden insights, finding untapped opportunities, and ultimately, giving you the winning edge to conquer the market!
What are The Benefits of Having a Competitor Analysis Tool?
Well, if you’re the kind of person who enjoys sifting through mountains of data, spending hours spying on your competitors, and crunching numbers until your eyes glaze over, then we guess you don’t need a competitor analysis tool.
But for the rest of us, it’s the cornerstone of competitor analysis.
A competitor analysis tool stands shoulder-to-shoulder to explore your competitor’s strategies.
Here are a few reasons why a competitor analysis tool can be quite handy:
Competitor analysis can be a time-consuming process, especially when you have multiple competitors to track and analyze.
A competitor analysis tool automates the data-gathering process and reports back saving your precious time.
You can’t even imagine the information competitor analysis tools have in their database. These tools compile the data set and turn them into a comprehensive report such that you understand your competitor inside out.
Who doesn’t want an instant update on their client’s move?
A good competitor analysis tool provides real-time monitoring of your competitors’ activities. You can receive alerts or notifications whenever there are significant changes or updates from your competitors. This allows you to stay up-to-date and respond quickly to any market shifts or competitive threats.
Competitor analysis tools often offer data visualization features, such as charts, graphs, and visual representations of data trends. These visualizations make it easier to understand complex data and identify patterns or insights at a glance.
Instead of staring at rows and columns of numbers, you can quickly grasp the key findings and take action accordingly.
A competitor analysis tool allows you to benchmark your performance against your competitors. You can compare metrics such as website traffic, social media engagement, search rankings, and more.
This helps you understand where you stand concerning your competitors and identify areas for improvement.
Competitor analysis tools not only provide data but also offer insights and recommendations based on the data. They can highlight areas where you are lagging or areas where you have a competitive advantage.
These insights help you make informed decisions and develop effective marketing strategies.
Criteria Behind Selecting The Top Competitor Analysis Tool:
There are a plethora of tools in the market. Bolstering the cause to filter out the best ones.
We have done it so that you don’t have to!
Just like finding a needle in a haystack, we have put in hours of testing to finally arrive at our list of the top 10 best competitor analysis tools.
So, why keep you in the dark? Knowing the parameters we have considered will not help you understand why we have chosen these tools, but will also serve as a beacon of guidance in your future hunt.
No more ados!
Data Analysis Capabilities
Why bother having a tool if it cannot make things easier for you to understand?
More the reason for data analysis capability to stand ahead in the queue of parameters. We have selected tools that offer robust data analysis capabilities, such as data visualization, trend analysis, and customizable reports.
Ensure the tool allows you to track and monitor multiple competitors simultaneously. It should provide features like competitor profiling, competitor keyword analysis, and competitor benchmarking.
Customization and Flexibility
Every business has its brass tacks. Hence, one of the parameters we couldn’t miss out on is customization. We have listed tools that have features like customizable dashboards, and filters, and give you the freedom to define your metrics.
Consider the user interface and overall usability of the tool. It should be intuitive, user-friendly, and provide a smooth experience during data exploration and analysis.
We evaluated the pricing structure of the tool to ensure that the tool is worth the pricing they mention.
Our team made a thorough comparison between pricing plans, features offered, and the value expected to receive from the tool.
To take it a step further we reviewed the availability of customer support, training resources, and documentation provided by the tool’s company.
Good customer support can be beneficial if you encounter any issues or have questions during your analysis.
Reviews and Recommendations
The final step was to read between the lines.
We listened to what users had to say about each product. Further, we took suggestions from industry experts and took their insights and experiences to make an informed decision.
Top 10 Competitor Analysis Tools In 2023
Finally, we are jotting down the list of competitor analysis tools that have done wonders for businesses of all sizes.
We have segmented the tools into different categories that include competitor analysis tools for social media, SEO, website traffic, Ad campaigns, and email campaigns.
SEO Competitor Analysis Tools
If you are planning to stay in the digital space for a long time, there’s no way to escape from SEO and win the digital game.
That said, what better way than peeking into your existing competitor’s strategy, finding their ranking factors, keywords, strengths, and weaknesses?
So, hop on to get to the bottom of the two best tools that can make your SEO competitor analysis journey smooth as butter.
Free SEO Competitor Analysis Tool: Moz Free Plan
Moz is a treasure trove of insights to boost your website’s SEO game. Known for its accuracy and range of features that not only help you dive into your competitor’s SEO journey but also suggest ways you can outperform them with the best strategies and techniques.
Features: Moz’s Free SEO analysis tool offers a bunch of goodies that include finding your top competitors, analyzing keyword gaps, finding top-performing content of your competitor, and a site overview matrix. It’s like having a trusty first mate to navigate the treacherous waters of SEO.
Customer Support: Their customer support team is by your side 24*7. You just have to drop by email@example.com. They also have a community where you can get solutions to your queries from experts.
Level of Customization: While the Free SEO analysis tool doesn’t offer extensive customization options, it still has top-notch insights wrapped for you to uncover!
User Interface: Moz’s Free SEO analysis tool has a clear and intuitive interface. However, most users take a long time to get familiar with the features and operate it smoothly.
- Gives domain authority.
- Displays new and lost links.
- Gets info on what anchor text is being used.
- Highlights followed and no follow links
- A few disproven metrics
- Lack of instant export of data
“We leverage Moz to track our keywords, web presence, backlinks, and overall onsite and offsite SEO practices. The tool allows us to see trends in our keyword rankings, what keywords we should be following, competitive analysis on competitors’ web presence, backlink building, and many more aspects. It is a very comprehensive tool.”
Pricing: You know it! You will only have to spend $0 on this tool.
Paid SEO Competitor Analysis Tool: SEMrush
Yes, you heard us, an analytical and deductive tool just like the brilliant detective. Have SEMrush in your arsenal to uncover every clue about your competitors.
Meet the Sherlock Holmes of your business!
Features: SEMrush’s competitor analysis tool offers a range of features to dissect your rivals, including comprehensive domain and keyword analysis, traffic insights, competitor backlink profiles, and even a nifty Organic Research tool.
Level of Customization: SEMrush allows for a high level of customization, allowing you to tailor your competitor analysis to specific industries, locations, or even target devices. It’s all about honing in on the insights that matter most to you.
User Interface: SEMrush’s user interface is sleek and user-friendly. It’s designed to make your competitor analysis journey smooth sailing, even if you’re a newbie in the world of digital marketing.
Customer Support: SEMrush has live chat to assist their users with any difficulties. Further, you can reach them at firstname.lastname@example.org.
- Comprehensive accurate data
- Excellent customer support
- In-depth insight into competitor’s backlink profile
- Performance analysis of competitors’ content
- The learning curve is a tad steep
- Can be overwhelming with a vast amount of data
- Some features require a high-tier subscription
“I like the amount of information and detailed data it offers to analyze and improve my digital strategy. From keyword analysis to competitor research, Semrush provides me with valuable insights to make informed decisions when it comes to optimizing my website and creating content.”
Pricing: SEMrush offers different pricing plans to fit your needs, starting from the Pro plan at $119.95 per month, up to the Guru and Business plans for more advanced users.
So there you have it—the lowdown on SEMrush’s competitor analysis tool.
Competitor’s SEO Analysis Table
|Number of keywords
|On-Page SEO score
|Off-Page SEO score
Note that the values in the table are just placeholders and should be replaced with the actual data for each competitor.
Social Media Competitor Analysis Tools
Whether you are establishing your brand on social media platforms or planning to extend your online presence on social media, a competitor analysis is the most fundamental prerequisite.
Performing competitor analysis on social media will provide insights into their content performance, audience engagement, and overall social media tactics.
Here are two best competitor social media analysis tools to ease the process.
Free Social Media Competitor Analysis Tool: Hootsuite’s Free Trial
Doge every bullet from your competitor with Hootsuite’s social media competitor analysis tool! From tracking your competitor’s posts, engagement, and engagement to analyzing and providing insights, Hootsuite will back you up!
Features: Hootsuite’s Free Plan offers competitor profile monitoring, post-performance analysis, follower growth tracking, hashtag monitoring, content insights, and industry trends monitoring.
Level of Customization: You will not have access to all customization options of its premium plan. However, it grants a fair degree of customization. You can create custom streams to keep an eye on your competitor’s activity, and even schedule your own social media posts.
Customer Support: Their support crew can be reached through email and live chats. They also have other helpful resources to troubleshoot your issues.
User Interface: Hootsuite’s user interface has a clean and organized layout that allows users to navigate through the platform effortlessly.
- Allows you to track competitor profiles and monitor their activity.
- Provides insights into competitor’s posts, engagement, and follower growth.
- Updates on industry trends and competitor strategies
- User-friendly interface and easy navigation.
- Limited features compared to paid plans
- Limitations on the number of competitor profiles you can monitor.
- Customization options and reporting capabilities may be limited.
- Lacks advanced analytics or in-depth competitor insights
Reviews: Users appreciate the tool’s versatility, ease of use, and features for free. Check out a review and decide for yourself:
“I’ve been using Hootsuite’s free plan for competitor analysis, and I must say it’s been quite helpful in gaining insights into my social media competitors. The ability to track and monitor their profiles within Hootsuite is a game-changer. I can easily keep an eye on their posts, engagement metrics, and follower growth, which gives me a clear understanding of their social media strategies and performance.”
Pricing: $0 for the first 30 days.
Paid Social Media Competitor Analysis Tool: SocialPilot
SocialPilot is a swashbucklin’ social media competitor analysis tool to uncover the secrets of your rivals’ social media strategies. Allow us to give you a taste of what SocialPilot has in its store:
Features: SocialPilot is armed with its multiple competitor analysis tool. The range of features includes audience insight analysis, content analysis, followers, engagement, etc. Furthermore, you have an eye on their follower growth, hashtag usage, and much more!
Level of Customization: SocialPilot gives you the freedom to select specific competitor profiles, fine-tune the metrics, and even create custom reports to share your findings with your team.
Customer Support: You can reach them out through emails, live chats, community forums, etc. If that doesn’t work, you can get in touch with their support team on their social media handles.
User Interface: The tool’s design allows for seamless navigation, making competitor analysis by par the best. The tool has an app and extension for better ease of usage.
- User-friendly interface and easy navigation.
- Supports multiple social media platforms.
- Schedule and automate posts in advance.
- Provides robust analytics and reporting features.
- Collaborative team management capabilities.
- Limited integration options with third-party tools.
- Occasional glitches and performance issues.
- Advanced features are available only in higher-priced plans.
Reviews: Several users commended its easy-to-use interface, powerful analytics, and reliable scheduling capabilities.
“ I’ve used and recommended Social Pilot for several years with great results. It’s incredibly useful for analyzing interaction on social platforms and helping me and my clients schedule for success! We started out using it for Facebook and Instagram. As Social Pilot continues to add and improve scheduling on multiple platforms (including scheduling with a first comment on some), we’ve grown to use it further and wider. I can’t recommend it highly enough!”
Pricing: Fear not! SocialPilot offers different pricing plans to suit your budget and needs.
- Professional: $25.50
- Small Team: $42.0
- Agency: $85
- Agency+: $170
Social Media Competitor Analysis Table
|Social Media Platform
|Unique Selling Point
|Once a day
|Twice a week
|Gen Z, Beauty Enthusiasts
|Affordable price range
|3 times a week
|Women of all ages
|Natural and organic
|Beauty tips and hacks
|DIY skincare recipes
|Quick makeup tutorials
|Gen Z, Makeup EnthusiastsCruelty-free products
Website Traffic Competitor Analysis Tool
Analyzing your competitor’s website traffic is like peeking through the keyhole into their online world! It’s an absolute must-do if you want to gain a competitive edge.
By diving into their website traffic, you can uncover valuable insights that will leave your competitors scratching their heads.
How do you do it the right way then? Not much, just have the best tool to assist you!
Free Website Traffic Competitor Analysis Tool: UberSuggest
Time to get those visitor stats popping, cracking the code to your competitor’s website traffic domination! From monitoring the number of visitors to analyzing traffic sources and much more, UberSuggest has got you covered.
Key features: UberSuggest gives an overview of estimated monthly visits, top-performing pages, traffic sources, and geographical distribution of visitors on your competitor’s website. This information allows you to benchmark your website against competitors and identify areas for improvement.
Level of customization: The free version offers limited customization which includes selecting competitors, filtering traffic sources, and time frame selection. However, more advanced customization options, such as creating custom reports or in-depth filtering, are typically available in the premium versions of website traffic analysis tools.
User Interface: The interface is organized with a left-hand sidebar that provides quick access to different tools and features. The main dashboard provides an overview of essential metrics and options to dive deeper into specific analyses.
Customer Support: Feel free to have an informal chat with their supportive team at email@example.com
- Gain insights into competitor’s estimated monthly visits
- Identify top-performing pages and content ideas
- Understand competitor’s backlink profile
- Data accuracy is less compared to premium tools
- Some metrics are limited in the free version
“The free option is powerful enough to get many keyword suggestions and website traffic analysis. It’s easy to use, and if you want to go for the paid version it’s not that expensive. So for an entry-level SEO tool, go for it. It’s free!”
Pricing Plan: Icing on the cake till the end right? Its freemium version is more than enough to get started.
Paid Website Traffic Competitor Analysis Tool: Similar Web Website Traffic Analyser
Although Similar Web offers tons of features, it’s most used for analyzing your competitor’s website. The tool is a powerhouse to keep tabs on your competitor’s web performance now and then.
Key features: The features you are bound to fall in love with are the extensive data insights that give a roller coaster ride through your competitor’s website traffic, including traffic sources, audience demographics, popular pages, referral sites, and more.
The next feature will be Industry Benchmarking which will further enhance your analysis by comparing your website’s performance against industry benchmarks to gauge your competitive position and identify areas for improvement.
Level of Customization: The tool offers a moderate level of customization compared to others in the industry offering premium services. But hey! The tool is still worth it!
User Interface: Similar Web’s user-friendly interface makes it effortless to navigate and interpret the data. The intuitive design ensures a seamless experience while accessing and analyzing competitor insights.
Customer Support: If you are facing any issues you can refer to Similar Web’s knowledge center. In case the issue is not resolved, give them a call at +1-646-664-1940.
- Easy to use
- More than enough data coverage
- Rich Mobile app data analysis
- Custom Alerts
- Smooth Data export
- Does not include mobile and tablet traffic
- Overestimation for sites with low traffic
“SimilarWeb’s unique ability to be able to view estimated competitor traffic is unmatched by other SEO tools. This adds essential context to performance reporting by being able to answer questions like: – “How am I performing about our competitors?” – “Have my competitors also seen rises or drops in traffic?” – “Are these rises/drops I’m seeing as a result of my optimizations, or is the vertical as a whole seeing the same trend?” I also love the ability to easily plug in datasets and trend lines into other reporting suites.”
Pricing Plan: Similar Web offers both free and premium versions of its service. The starter: competitive intelligence is priced at $167 per month.
Competitor’s Website Traffic Analysis Table
|Average Time on Site
|Conversion Rate (%)
|Modern and Sleek
|Clear and Intuitive
|Colorful and Vibrant
|Minimalist and clean
|Professional and Classic
|Clear and Structured
|Creative and Unique
Ad Campaign Competitor Analysis Tool
Free Ad Campaign Competitor Analysis Tool: Moat
Moat is a dynamic and free competitor ad campaign analyzer that empowers businesses to dissect and optimize their advertising strategies.
Start peering beneath the surface of your competitor’s ad campaigns and optimize yours for maximum impact and ROI with Moat!
Key features: Moat acts as an AD search engine. You just need to type in the brand to see the campaigns they are running, their dimension date and track other matrices. Moreover, Moat allows users for a thorough Ad campaign comparison and ad creative analysis.
User Interface: Moat offers a user-friendly interface that simplifies the analysis process. Navigating through the campaigns is quite easy.
Customer Support: Moat has put down its toll-free number on its official website. You can call 1-800-223-1711 for any issues. They also have documentation to make the process easier.
- Generate a link to share the ad campaign you are analyzing
- Showcases all recent ads of your competitor
- Granular analytics
- No customization in the free version
- Paid version has much more features to drool on
“Moat Analytics is used primarily as the preferred viewability partner our agency uses for all digital display campaigns. It offers a number of various metrics that we are unable to measure with a third-party ad server. Some of the metrics our agency focuses on include: “In-View Measurable Impressions” and “In-View Impressions”. Capturing and reporting these metrics allows us to see if our digital placements are actually being seen by users.”
Pricing Plan: It offers both paid and free plans. The exact pricing is not mentioned. You have to contact their team for pricing details.
Stay ahead of the competition, optimize your ad strategies, and drive results that make an impact. Get started today and revolutionize your advertising efforts with Moat.
Paid Ad Campaign Competitor Analysis Tool: Adbeat
Adbeat is a cutting-edge competitor Ad campaign analyzer that equips businesses with actionable insights to supercharge their advertising efforts.
Key features: Adbeat offers a range of features, including ad monitoring, analysis, and tracking competitor’s ad campaigns. You can track all necessary metrics to make data-driven decisions on your future advertising campaigns.
Level of Customization: Adbeat presents users with customizable reports which facilitate users to gain desired information on competitors.
User Interface: Adbeat boasts a user-friendly interface that simplifies the ad campaign analysis process. Navigating through the data, visualizations, and reports is intuitive, making it easy to extract meaningful insights.
Customer Support: Adbeat’s knowledge base, live chats, and mail are waiting to resolve your issues. You can drop a mail at firstname.lastname@example.org for pricing queries and customization as well.
- Competitive insights and monitoring of ads across multiple platforms.
- Covers a good range of display and native networks on both desktop and mobile.
- Easy export of formatted report
- Excellent tool to calculate ROI on Ad spend for your competitor’s
- Interface can be improved
- Hidden charges
- Algorithms and data sourcing techniques are not transparent
“ AdBeat is a very, very useful service. It allows you to monitor and analyze the advertisements that your competitors publish. It shows you the creative, messaging, placement, size, etc. It’s been helpful for us to track our competitors and figure out the value propositions they’re focusing on.”
Adbeat offers flexible pricing plans to suit different business needs. You can contact the vendor for custom plans.
- Standard: $249
- Advance: $ 399
- Enterprise: Contact them
Competitor’s Ad Campaign Analysis Table
|Call To Action
|Ad spent (Estimate)
|“Get the Best Deals Today!”
|Discount, Sale, Buy Online
|“Unbeatable Prices on Electronics”
|Electronics, Deals, Buy Now
|“Free Shipping on All Orders”
|Online Shopping, Free Ship
|“Top Quality Products at Low Prices”
|Quality Products, Low Price
|“Exclusive Discounts for New Customers”
|New Customer Discount
Emails Campaigns Competitor Analysis Tool
Analyzing your competitor’s email campaigns is like peeking into their inbox and discovering their personalised conversation with their customers (aka, your audiences)!
It’s a sneaky but essential strategy if you want to outshine them in the fierce world of email marketing.
So grab your goggles and let’s uncover your true email campaign analysis companion.
Free Email Campaigns Competitor Analysis Tool: Mail Charts
You will be surprised to see what Mail Charts can accomplish for your business. The tool not only analyses the email campaigns of your competitors but also puts in the effort to make you understand how they segment their audiences.
Key features: The tool is specifically built for e-commerce email marketing campaigns. Their curated mail chart index helps you to quickly discover peer brands and gain insights from real-time historical data. The tool provides the sending time, seasonal email, and more.
Customization: Mail chart’s free plan might have limited customization. Yet do you want to know the best part? You can subscribe to a specific competitor you want to target.
User Interface: A clear layout, easy-to-navigate, and visually appealing interface. Need we say more?
Customer Support: If you have any queries regarding mailchart you can drop a mail at email@example.com. They also have a list of resources which includes Newsletter examples ecommerce email marketing, ecommerce marketing guide, getting started, and FAQ.
- Database of 6k already analyzed company.
- Segments of competitor’s email marketing campaigns
- Offers rating and scores to compare emails
- Changes are steep
- Limited access to the free plan
“Mailcharts is a revolutionary tool for email marketers. There are tons of social listening platforms out there, however, options for this simple goal with email are sparse. Mailhcharts appears to have a huge library of emails ranging back several years from countless brands. Some of the nicest features are the ability to track and monitor companies to regularly be notified of their activity. Another nice feature is the email rating, mailcharts score all emails from several factors such as mobile compatibility, HTML weight, etc.”
Pricing Plan: MailCharts offers a free plan with limited features, providing access to valuable competitor insights at no cost.
Paid Email Campaign Competitor Analysis Tool: Owletter
With Owletter, you’ll become the ultimate detective, equipped with a magnifying glass to uncover the secrets behind your competitor’s email marketing success.
Owletter is your trusty sidekick, providing you with a comprehensive analysis of your competitor’s email campaigns. The tool gathers information on their subject lines, email content, design, overall campaign structure, and much more.
Key features: Dive deep into your competitors’ email campaigns, examining their designs, subject lines, email frequency, offers, segmentation strategies, and more to gain a competitive edge and improve your email marketing performance.
Customization: Owletter offers extensive customization options, allowing you to focus on specific competitors, industries, timeframes, or campaign types. This level of customization helps you extract the most relevant insights for your unique business needs.
User Interface: Owletter offers a user-friendly interface that makes analyzing competitor emails a breeze. With intuitive navigation, organized reports, and visualizations, you can quickly interpret data and uncover actionable insights.
Customer Support: Owletter takes pride in providing exceptional customer support, ensuring that users receive prompt assistance and guidance to make the most of the tool and achieve their email marketing goals. They are available 24*7 at firstname.lastname@example.org.
- Live demo on the website
- sign up for all your competitor’s emails
- Track metrics like open rate, bounce rate, conversions, etc.
- get content and design inspirations
- The learning curve is slightly complex
- Compatibility issues with other platforms
“I’ve been using this email competitor analysis tool, and I must say it has been a game-changer for my marketing strategies. The depth of insights it provides is truly impressive. The tool allows me to track and monitor my competitors’ email campaigns giving me a comprehensive view of their marketing efforts.”
Pricing Plan: You can take a 14-day free trial. After that, if you love you have to pay for plans as per your requirement.
- Starter: $19
- Pro: $39
- Unlimited: $79
Competitor’s Email Campaign Analysis Table
|Email Subject Line
|Sender Email ID
|Call To Action
|Conversion rate (%)
|Bounce rate (%)
|Forwarding Rate (%)
|“Exclusive Summer Sale”
|Twice a week
|Clean and minimal
|“Last Call: Limited Offer”
|Once a week
|Bold and colorful
|“New Collection Now available”
|Twice a month
|“Flash sale: 50% off ( Only for Today!”
|“ Avail free shipping on order above 999”
In today’s fiercely competitive business landscape, having the right tools to analyze your competitors is nothing short of a superpower.
Whether it’s understanding your rivals’ ad campaigns, dissecting their website performance, or decoding their email marketing strategies, these tools offer a treasure trove of information at your fingertips.
From analyzing traffic and conversions to studying design aesthetics and content quality, the possibilities are endless.
But don’t just take our word for it! Try and test these tools to find the one that ticks all the boxes on your list.