Why is it Important to Invest in Social Media Monitoring

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Your clients and customers are talking about your products and your business as well as your competitors. Do you have the nerve to listen? Social media agencies are most likely to provide social media monitoring services. Through these services, uncovering social media insights, conducting real-time research, establishing benchmarks, and formulating forward-thinking strategies become possible. Through social media monitoring, create engaging trends on social media, spy on competitors and spot excellent opportunities. In addition, social media monitoring helps you in the designing and delivering of reports that can develop new insights and socialize your organization with real, comprehensive data.

Social media monitoring has become a critical tool for many businesses. Initially, social media monitoring served as a cost-effective addition to traditional monitoring by the media. Many businesses realize that this form of monitoring can play a greater role in providing insight, direction of strategies, and performance metrics, across many departments. Mentioned below are the top 5 reasons why businesses opt for social media monitoring.

Monitoring and Benchmarking a Brand

Most businesses keep track with regard to their brand name across social media sites, blogs, forums, online news, and umpteen other sources. This type of broad tracking offers critical benchmarking. It also increases their business understanding of how the brand is viewed, spoken about, and where problems may exist. Moreover, it provides behind-the-scenes access to their target users, such as their location, language, and influence.

Monitoring of Competitors

Social media monitoring offers similar levels of insights with regard to competitor brands. This information, which is critical to a business, provides strategic transparency, which can give businesses a definite edge. Tracking campaigns (offline or online), key personalities, as well as listening to confidential info about forthcoming projects or previous results provide a splendid gauge with regard to stacking up of businesses so that they have a competitive advantage.

New Campaigns for Products

Clients offering services and products utilize social media monitoring for tracking them, besides associated marketing campaigns. The ability to track the period from product launch until major activities allows businesses to comprehend the online uptake and message reach. Later, the combination of social insight and sales metrics demonstrate overall effectiveness of a campaign. The added benefit of easily generating reports generally means that these novel insights can be “digested” and shared easily.

 Customer Service

With the utilization of a brand name, one can easily recall complaints, recommendations, or a part of a story that provides details related to the business’s industry. In all 3 cases, businesses gain quick access to the details being spoken about them so that it can be transferred to the most appropriate department, such as research, response/action, or product development. It should be noted that social media has not replaced traditional customer service tools. However, it is a critical way to provide excellent customer service to a large number of socially-savvy clients and customers.

Trends in the Industry

Most businesses want to understand the larger picture and wish to capture trends in the industry. However, they do not have the time for dealing with the humungous volume of information across scores of relevant sources. Social media agencies allow businesses in identifying the primary areas of interest, building out reports, having them generated automatically, and sending them to primary stakeholders. This is an ideal, hands-off solution that provides a mammoth social media bang directly to the inbox.

The other reasons for opting for social media monitoring include spectacular lead generation, good reputation management, excellent blogger outreach, and optimal product searches. Social media has changed the way we find and share information. Social media monitoring gives you the power for combining market research, with a suggestion box and then supercharging it. This potent social media monitoring tool equips you with critical insight with regard to your customers without spending time or money on traditional research. Businesses can engage, report, access and refine on any of the posts (in millions) featuring on a daily basis.

Manas Chowdhury
Digital Marketing aficionado with a background in Economics. Championing online marketing, branding and advertising strategy for the digital commerce, online and social media spaces driving YOY increased growth, ROI and revenue. Up-to-date and in tune with Google philosophy.
 
 
 
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