Best AI Marketing Tools for 2024 – Embracing the Age of AI

by Kasturika Ghosh
19 minutes read

There is not a speck of doubt that Artificial Intelligence (AI) is HERE! 

From $15.84 billion in 2021, the value of the global AI market is expected to reach $107.5 billion by 2028. About 88% of experts have confessed that leveraging AI tools for marketing has improved personalization throughout the customer journey. According to a study by Hubspot, there has been a 250% increase in AI adoption by marketers in 2023. Of course, it will grow further this year and beyond. 

All these stats and facts point towards one direction only – AI is here to stay and grow! 

However, contrary to popular belief, AI is not here to “take away” human jobs. It is here to make the experience better for both sides – the service providers and their customers. AI is here to assist you in delivering your jobs better and more conveniently. 

What can generative AI marketing tools do for your business?

From drafting content to enhancing customer journeys on different platforms, generative AI can boost your business strategies exponentially. According to some studies, using generative AI in marketing can save up to 5 working hours for content creators. Another study by Deloitte reveals that 82% of early AI-adopting organizations have gained substantial returns on their investment already. 

Learning how AI can change your marketing strategies for the better is essential to progress in the digital world of today. Scroll on.

  • Data-driven strategies that help improve overall customer experience 
  • Speed up content creation and product development 
  • Improve personalization throughout the customer journey
  • Save time for more creative content drafting and improved experiences to boost conversions

Are you intrigued and ready to take the AI plunge? 

Well, our comprehensive list of the best AI marketing apps and tools will help you embrace the AI age with more conviction and push your business up and forward. 

So let’s begin! 

Content Creation and Optimization

Drafting content with the help of AI marketing tools can save a lot of time and energy of your content creators. That saved energy can be used to innovate the content, make it richer, and better (in terms of user requirements), and improve your chances to get featured. 

Note: Raw AI content is most likely to get a negative impression from the search engines, as well as the users, who may reject it owing to the absence of human touch. Hence, if you are generating content using an AI tool, improvise it before uploading and add a touch of genuineness and authenticity. 

While ChatGPT is currently doing the rounds as the preferred AI content creation tool, there are others as well.

    An effective AI marketing platform for copywriters, helps create engaging headlines and social media copy for your marketing campaigns. If you are short on time and need a bunch of slogans for your product launch, or any other event urgently, you can use this AI tool to get the job done. The tool helps generate ready-to-publish copy for any purpose or event. All you have to do is, give it a topic and proper creative directions, and you will be gifted with a bunch of intriguing copies for your next campaign. 

    How to use

    Step 1: Log in to the tool and sign up for the free service. 

    Step 2: Answer the survey questions (optional).

    Step 3: As the dashboard opens up, choose the service you need. 

    Step 4: As you choose a function and decide to give an input, a pop-up will offer some basic suggestions to use the tool better. You can take those suggestions or cancel the pop-up to continue with your work. 

    Step 5: Fill in the details required to create engaging copy for your brand.

    Note: The free version has all the basic tools to create engaging copy. If you want more and better responses, opt for a paid upgrade. 

    Surfer SEO

    As the name suggests, it is an AI-powered content optimization tool that helps generate content that ranks on search engines. You do the writing part, and the tool analyzes the content for keyword density, length, readability, and other ranking factors. Thus, you end up composing content that occupies the topmost positions in the SERPs, taking your marketing game to the next level. 

    How to use Surfer SEO

    Step 1: Go to the website and sign up with your email or Google ID.

    Step 2: Choose one of the Surfer SEO subscription plans and start off with your project.

    Step 3: Choose a domain, or niche market and mention your target audience. 

    Step 4: The AI system will give you a series of top-ranking keywords, suggest the content outline, and also mention image requirements if any. 

    Step 5: Write on the text editor and see how your SEO improves for the written piece

    Note: This generative AI marketing tool offers a free 7-day trial. However, you have to subscribe to one of its plans to start using it for good.

    It was previously known as and used to generate engaging articles, ad copies, social media copies, emails, newsletters, and even landing pages. The tool leverages the GPT3 model to compose human-sounding text. It has some built-in ready-to-use templates that help create brand content conveniently. All you need to do is feed in your brand information, and the tool will create the content for you. Some of the exciting features that this AI-powered marketing tool boasts of are multiple tone settings, personalized templates, plagiarism checking, and high-speed content generation. 

    How to use

    Step 1: Start a “Free Trial” and sign up with your Google account.

    Step 2: Fill in all the details asked by the system.

    Step 3: Choose a suitable plan from the list and start writing.

    Note: This AI marketing platform is not entirely free and charges a nominal fee for its services. 


    Now, you must have heard of this one, as there are only a few who haven’t. It is one of the most sought-after AI content marketing tools in the digital landscape right now. The ChatGPT platform is open AI, easy to access, and even easier to navigate. All you need to do is put the creative directions in the chat box of the platform and let the AI system generate the required content for you. 

    From content creators to digital marketers and small business owners, everyone is using this effective platform to create content, get insights for informative blogs, develop content outlines, learn industry terminologies and the list goes on. 

    How to use ChatGPT

    Step 1: Go to the website and click the “Message ChatGPT” box. You can also start a new chat by clicking on the option at the top left corner. 

    Step 2: Give the necessary instructions and let the open AI platform generate the content for you. 

    Note: The free version of this AI tool gives you a basic service that is enough to create short content for websites, blogs, and social media. However, if you need more engaging copywriting services or want to generate images for your content, it is best to upgrade to the paid version. 

    Content at Scale 

    This AI content writing tool seems to seamlessly pass even high-quality AI detectors (at least a whopping 70%). Although its UI is a bit confusing, as it is new, you can use this content writing tool to create excellent content outlines, especially SEO articles/blogs. In quality, it somehow surpasses that of even Jasper and Surfer SEO. If you are new in the field of content writing, you can try this tool out. However, the final content should (must) be checked, reviewed, and proofread by a professional content team before publishing. 

    How to use Content at Scale

    Step 1: Tap on the “Try Now” button and enter the keyword you want the content to rank for. 

    For example, here, the keyword that we have inserted into the search box is “Car mechanics in Atlanta”. You can use any keyword as per your marketing analytics.

    Step 2: A pop-up login/registration request will appear on your screen. Fill in the necessary details to make the most of the tool. 

    Note: According to many users, Content at Scale produces even higher-quality content than Jasper. You can create long blog posts with the help of the tool. It has 25K+ prompts and a team of 40+ skilled agents to help create your content strategy. With the help of these amazing prompts, you can create relevant and search-engine-optimized content at scale. 

    Besides content writing and optimization tools, a content creator also needs technologies to help analyze the quality of content. The following two AI marketing automation platforms can help do that with added features. 


    Essentially a content editing and paraphrasing software, Quillbot can help simplify a piece of content and enhance its quality. From simple synonyms to rephrasing sentences, it is an excellent content generator that also offers features, like co-writing, content multiplying, etc. Quillbot finds its use in various content-related activities, especially in social media, where you have to create multiple versions of the same content to engage customers. 

    How to use Quillbot

    There are both free functions and paid ones. It is best if you upgrade to a premium membership to use all the features. However, if you wish to try out the AI tool first,

    Step 1: Visit the site and enter some text that you want to rephrase. 

    Step 2: Click on the “Paraphrase” button to rephrase the text that you have pasted (or typed). 

    See the content has been rephrased with all the details of where and how words and texts have been added. 

    Now, if you want to leverage all the amazing features of this tool, UPGRADE today! 

    Note: Quillbot offers an exclusive “3-day money-back guarantee” to users, who are not satisfied with its functions. But there have been very few of them, to be honest, as the tool is highly functional and easy to use, giving you all the benefits of rephrasing large chunks of content every day. 

    Originality AI

    With AI-generated content increasing every day, and Google streamlining its detection methods to rank only high-quality, relevant, and meaningful content for its users, it becomes necessary to double-check the content you have created. To that end, Originality AI helps marketers detect AI versions of content, and check for plagiarism, accuracy, and uniqueness. If you are working with a team of writers, who are generating content through AI marketing apps, this tool can help analyze its quality and perfect it. 

    How to use Originality AI

    Step 1: Visit the site and sign up with all the necessary details. 

    Step 2: Pick a plan that will be best for your content detection and analyzing activities.

    Once you pay for the plan and log in, you are good to go! 

    Note: According to the users, this is one of the best content detectors available in the web right now. Although no AI tool is 100% accurate, and there have been some complaints about Originality AI passing human-generated content as AI, it is still, by far, the most effective of all. 

    Graphics, Logo & Website Design

    The power of AI is not limited to content writing alone. According to Google Trends, the search for AI design tools has shown a drastic surge of 1700% from 2022 to 2023. This year, it is going to increase further, as more and more designers jump the bandwagon. The market is saturated with several graphic design AI tools right now. But not all of those are truly effective per se. Before you fall for any ad and end up paying for a tool that doesn’t serve your purpose entirely, go through this list to pick the best one. 

    Adobe Sensei

    The Adobe Sensei merges generative AI with your creative intent to enhance customer experience. You can scale up your design endeavors with the in-built AI system adding personal touches according to both customer and brand preferences. With experienced-focused generative AI designs and smart deliveries, the tool ensures the loyalty of customers, who keep coming back to your brand. 

    Adobe Sensei is a part of the Adobe Experience Cloud system that focuses on improving customer journey and overall brand identity. This exemplary marketing system helps your brand connect and encourage customers and seal their loyalty in the long run. Its AI-driven guidance and less manual efforts ensure you enjoy your work and also scale it up substantially. It doesn’t matter what creative work you are pursuing currently. The tool can help business professionals, marketers, logo designers, website builders, and video editors without differentiating. 

    How to use Adobe Sensei

    You can access the AI functions of Adobe Sensei in any of the following product suites”

    • Adobe Experience Cloud – You can indulge in AI-driven predictive analysis, customer journey personalization, ad spending calculation and analysis, etc. 
    • Adobe Document Cloud – Here, Adobe Sensei takes over some manual data-entry functions, like scanning, form-filling, document signing, and completion. 
    • Adobe Creative Cloud – Now, this is mainly for graphic and logo designers (also website builders). It comes with an exceptional generative AI experience for editing photos, videos, and other multimedia. It also helps enhance Adobe Stock and Lightroom functions. 

    So first and foremost, choose the product that caters to your work needs. That is the first step to using Adobe Sensei. 

    Step 2: Make sure that you have installed the upgraded version of Adobe product on your system to get the latest AI-driven functions out of it. 

    Step 3: Try working with the auto-enhancement options first. You will get a multitude of those in the product, capable of color corrections, light settings, and other adjustments, here and there. 

    Step 4: Leverage the intelligent search capabilities of the tool to find the right templates and elements to use in your designs. There is an extensive library of such elements, ready for use. Explore and get the ones that suit your brand needs the best. 

    Step 5: Get useful resources and tutorials to learn more about the product and use it effectively. The more you will learn, the better you will be at the job in hand. 

    From paper documents to videos and other multimedia, the Adobe Sensei generative AI experience will enhance your creative endeavors by leaps and bounds. If you are already using Adobe Photoshop and Lightroom products, this generative AI experience will help upscale your work and add personalization features to your project. Just choose the right product and start right away. 

    Looka Logo Maker

    The Looka Logo Maker leverages generative AI to transform your logo-making capabilities. It helps you create attractive logos right from scratch based on your customer preferences and brand message. It comes with an extensive kit to help design hundreds of brand materials, from social media posts to letterheads and email signatures. With its exemplary Print Shop, you can view these materials to finalize the end product before developing the same. 

    How to use Looka 

    This amazing AI marketing automation tool has a comprehensive user interface to create design elements with just a few clicks. Follow the steps mentioned to create designs that will stun everyone. 

    Step 1: Visit the website and create an account for your professional needs. Easy-peasy! 

    Step 2: Fill in the required details and get the generative AI platform running. 

    Step 3: You will get highly creative, eye-catching logos within a few minutes of giving the AI system your details. Choose the one that appeals to your brand message the most. Or, you can personalize the creations further by changing the elements. 

    Note: Looka is non-expensive, and saturated with amazing features to take your logo design endeavor to the next level in minutes. However, if you need to download the creations, you will have to pay for them. 


    It is an AI-driven plugin of Figma that helps designers elevate their designs without needing other AI tools. If you already work on Figma, a well-acknowledged web application for UI/UX designers, you can use this plugin to accelerate the design process with the help of artificial intelligence. It has several features that you can access inside the plugin; many simple and easy-to-use elements that help enhance your designs hassle-free. 

    How to use Magician

    Step 1: If you are not already a member of the Figma community, you need to join first to experience the “magic” of this plugin. 

    Step 2: After you join the community (by verifying your email if you join through email), you will be sent to the dashboard of Magician. Click on the “Open in” option on the right-hand side of the page and go to your team library.  

    Step 3: Start creating your designs with the elusive features of Magician. 

    Note: Although you can use this plugin for free on Figma, you will need to upgrade by choosing a suitable plan to use all its features and download everything without any hassle. 


    An AI-based design tool for UI designers, Uizard has been making some noise lately. It is helping designers all over the globe create eye-catching website UI designs, and those users have crowned it with a whopping 4.6 rating. It is easy to use with extensive design features and sleek to the T. Creating website UI designs on Uizard is faster than on other software products, because of its generative AI features, so do the designers confess. 

    How to use Uizard

    Step 1: Go to the website and describe your project in a few words. Click on the “Generate” button. 

    Step 2: You will be asked to sign up on Uizard (or login, if you already have an account). Do that. 

    Step 3: After email verification and some permissions, the team will ask for some information about you, and the kind of work you do. Be patient and enter all the details for their database. 

    Step 4: Once you have filled in all the information in the general survey, you will be sent to the dashboard with all its features and extensive elements. Start designing! 

    Note: You can try out the features of Uizard for free. However, if you want to use it full-fledged, you will have to upgrade to a paid version of the application.

    Now you can get an AI-driven design platform to accelerate your design process. From logo making to video creation and editing, this highly accessible AI platform can cater to all your media needs. Whether you want to create a brand logo that stands out or an explainer video for your next tech product, can help. The four amazing features of this tool are Designmaker, Logomaker, Videomaker, and Brandmatcher, each with a set of definite functions to boost your design endeavors. 

    How to use

    Step 1: Visit the online platform to try the application. Choose the type of creation you wish to produce. 

    Step 2: Leverage the AI design tool to give your creativity a major boost. For example, if you want to create an image of a superhero promoting a soft drink brand, the AI guidance will help. 

    Step 3: Choose a plan that goes well with your design requirements and the scale of the project. 

    Step 4: Once you are done, create some amazing designs for your project using generative AI on 

    Note: is an affordable AI-powered platform to create a multitude of designs for a variety of projects. Although it has a free version, you have to opt for the basic plan to get the tool working for you. If you are a newbie in graphics and website design, this platform is just right for you begin your journey. 

    Let’s Enhance

    Now this one is predominantly used for photo enhancement and image optimization. If you are in need of an AI assistant to improve the quality of your images and make some tweaks here and there, Let’s Enhance is your buddy. It is also an extensive platform for editing graphics and creating new content, like logos, business promotional posts, and other necessary brand materials. With its automation technology and generative AI assistance, the application helps make the work of designers almost a cakewalk. 

    How to use Let’s Enhance 

    Step 1: Go to the website and create an account to optimize your media files. 

    Step 2: You will get to create 10 images for free, so get to work right away. 

    Step 3: Once you finish your 10 credits, buy a suitable plan to continue using Let’s Enhance. In the paid upgrade, you will get to use several of the tool’s features that you may not be allowed to use for free. 

    Note: If the primary requirement is creating high-quality images for your blogs or website (or social media posts), this is one of the most useful applications for the job. However, if you are looking forward to designing a full-fledged website using generative AI, it is best that you opt for other AI tools mentioned in this post. 


    Canva has always been a designer’s favorite! With its extensive library of readymade templates, design elements, fonts and other features, it is a compact design tool that requires no special introduction. However, some of its latest AI-powered features help make the application more powerful than ever. Although the free version is alright for small-scale projects, the premium one surpasses all your expectations. 

    How to use Canva

    Step 1: Log in to the website and choose the kind of project you will be working on, i.e., if it is a whiteboard, a social media post, an official presentation, an Instagram story, a website banner, or anything else. There are several options in the application to start your work. 

    Step 2: On selecting a project type, you will be taken to a new page with several template options to create the style you want. On the left side, you will also get other features, like readymade design elements, text styles, and brand materials. 

    Note: Get Canva Pro if you want to leverage all of its latest AI-powered features, e.g., magic edits, expands, erasers, and different animation styles. With all its new and old features, this is one of the top design tools using generative AI to upscale and upgrade its functions. 

    Other Free AI Tools for Marketing 

    Most of the top AI tools for marketing require a basic payment on the user’s side to give you their best. The free tools are either too basic for your requirements, or they have important paid features that you cannot do without. 

    However, if you are seeking free-of-cost AI tools for marketing, we have a list. You can use these applications to leverage the generative AI experience for free and pay later for upgrades (that is if you want to). 


    If you are into video making and editing, this software integrated with AI functionalities is your thing. It can help you create impactful videos from scratch or edit the same. Whether you need a brand promotional video, vlogs, or a full-fledged explainer tutorial, the exceptional features on this platform will help get the job done in minutes. A quick perk? Well, the software also comes with multiple royal-free media elements that you can use in your videos. 

    How to use Lumen5

    Step 1: Of course, first you have to sign up to use all of the Lumen5 features. You can either create an account by using your name and email ID, or you can log in through Facebook. The choice is yours. If you are using the tool for professional purposes, it is best to use your work email ID to create an account. 

    Step 2: Once you are all set, there will be some survey questions for you to answer. You can skip if you want though. 

    Step 3: The next step will be choosing a template for the kind of video you wish to create. There are quite some of those to make a choice. 

    Step 4: Select how you plan to start creating the video. As you can see below, there are four choices for you to begin. You can also choose to start from scratch by clicking on the option below the given suggestions. 

    Step 5: If you select the “Start from scratch” option, you will be taken to the dashboard where you can begin your work. 

    Step 6: Once you are done, check the preview of the video before publishing it. 

    Note: If you like the application, you can choose to upgrade with some of its highly-affordable plans. It will be an investment that you will not regret, as the AI-integrated video-making software has a good reputation in the market. 


    There are quite a handful of people, who have never heard of this web application for writers. And, the writers? Well, EVERYONE has heard of it. This amazing text-correcting, grammar, and plagiarism-checking application has all hearts from all over the globe. And now its AI-enhanced features are making bigger noise in the digital landscape. If you are a newbie writer, or someone, who is gathering information about the benefits of generative AI for marketing, this application will surely pique your interest. 

    How to use Grammarly

    It is inherently easy to use Grammarly. You can access the application by visiting its official site, or you can download an extension (free on Google Chrome) and start right away. However, you will need to create an account in both cases. Once you are set and are clueless about going ahead, the following steps will help. 

    Step 1: After logging in, choose the “Account” option from the list of options on the left side of your screen and make the necessary adjustments. Also, scroll further down and fill in the details asked for.  

    Step 2: If you want to experience generative AI features on Grammarly, you have to switch those on manually from the “Settings” option. 

    Step 3: Choose if you want to go with “Grammarly for Business”, as you will get some upgraded features for your content and copywriting projects here. If not, go back to the main menu and choose a new, blank document to paste your text and get it analyzed. 

    Note: Grammarly has a premium feature that helps writers analyze and correct even the minor flaws, ensuring an almost flawless piece of content for your website or blog. It also comes with several other enhanced features that can help you reach your content marketing goals faster. Grammarly can also go the extra mile to check a document for plagiarism, a must-do for all content writing and digital marketers before publishing any piece of content. 


    For executing online classes and making engaging content for the same, this application is quite useful. Teachers and lecturers applaud this AI-powered marketing tool, which has an easy-to-use interface and is affordable as well. Besides, installing Text Cortex as an extension on Google Chrome makes it further accessible. From paraphrasing an entire PDF document to improving the scalability and accuracy of any piece of content, Text Cortex never fails to impress. It is, in fact, one of the top generative AI platforms for content marketers, teachers, and educational researchers. 

    How to use Text Cortex

    Step 1: Create an account on the platform and get started for free! You can also use your existing Google Account to sign in to the application. 

    Step 2: After answering a few survey questions, you can choose to upgrade to the premium version of the application. Yes, they will recommend it, because you will be able to use its extensive features only in the premium version. 

    Step 3: If, in case, you decide to go with the free version of the tool, choose the “Claim Later” option, and the app will take you to the free dashboard, where you can start creating your presentation (or document). 

    Note: Although the free version of this generative AI application is okay for some basic projects, you will get awesome and endless features in the paid version to complete multiple projects successfully in no time. 


    Let’s now migrate a little from the types of AI-powered applications that we have been discussing and reviewing till now. 

    Chat Fuel is a high-tech, AI-based bot-building tool that doesn’t need coding to develop AI-powered conversational bots for their businesses and applications. Doesn’t it sound like science fiction? Oh yes! This expert generative AI platform is now being preferred by some eminent organizations, like MSNBC, Nissan, Nivea, National Geographic, etc. The company’s 24/7 availability, end-to-end no-code customization features, and an extensive library of developers’ elements make it the choice platform for bot-building by global enterprises. However, it doesn’t mean that the platform is highly expensive. On the contrary, it is quite affordable and can be used by small businesses, freelancers, and entrepreneurs as well. 

    How to use Chatfuel

    Step 1: Try the app “For Free” first. It will help you decide if the application is worth your investment. 

    Step 2: Once you pass the initial requirements of signing up and logging in, you will need to answer some questions to give the AI system more information about your project.

    Step 3: Based on your input, the AI-powered system will generate a response to integrate your marketing strategy. Once you have taken the necessary actions, your work will begin automatically. 

    Step 4: The dashboard will open, along with the message to upgrade to kick-start your bot-building endeavor. Follow the instructions and enjoy the experience of custom chatbots development with the help of AI. 

    Note: It is meant for simple, conversational bots that don’t require complex coding. If you need to create a highly functional bot with multiple features for your business, this application may not be of much use. 


    Are you considering influencer marketing for your branding strategies soon? If yes, then this AI-powered application is a must to check out. You can say that it’s an influencer search engine, which helps you find new talents for your branding campaigns. But that is not all! With the help of Influencity, you can actually evaluate if the chosen influencer is worth your time and money. Wondering how? Well, it is integrated with artificial intelligence to analyze every influencer profile, detect fake followers, and audience overlapping, and manage campaigns, among other functions. Sounds excellent? Know how to use it properly below. 

    How to use Influencity 

    Step 1: Visit the official website and start a trial to use the extensive features of Influencity. 

    Step 2: After the initial introduction, you will be asked by the system about your immediate action process. Fill in the required details to start your influencer study right away. 

    Note: The free trial of Influencity lasts only for 7 days. If you need to use the application further, you should pay for one of its plans and continue the study. 

    Final Thoughts

    Generative AI is here for good. Besides helping you scale up your marketing endeavors, it also aids in real-time data analysis and research. Fortunately, many companies are getting to realize the importance of artificial intelligence these days. As a result, they are adapting fast. 

    Now that you have a list of some of the top AI tools for marketing, we hope that you will be able to scale up your strategies in no time. Let us know how helpful our insights turned out to be (or if they did at all). 

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