We learned a lot about YouTube video SEO and YouTube ranking factors. And I’m sure you will too. There are many articles that list “YouTube videos top ranking factors”, but hardly any data to support these claims. It’s definitely useful to know what all of those YouTube ranking factors are, but unless it’s properly backed by data… it is simply “throwing a stone in the dark”.
Brian Dean, in association with Zach Russell (Founder & President of ProTech Internet Group) and Qi Zhao (Data Scientist at SEMrush) conducted a large-scale study of YouTube’s search results to better understand the relationship between various proposed YouTube ranking factors and actual rankings in the YouTube platform.
To understand these relationships they had analyzed 65,000 YouTube search results (resulting in 1.3 million total videos analyzed).
If you’re genuinely looking for the most important YouTube ranking factors that you should start implementing today, then you’ll love this infographic.