14 Best Free And Paid Enterprise SEO Tools of 2024

by Manas Chowdhury
20 minutes read

With Google changing its ranking algorithm every now and then, being on top of search results won’t be a piece of cake. 

Enterprises have to be strategic with their SEO tactics by incorporating the latest techniques and best tools in the industry. 

Having the right SEO tools by your side can save you meaningful insights, and accurate data which is impossible to extract manually. 

The only hurdle with SEO tools is finding the perfect match for your enterprise. To make this journey easier we have jotted down a list of the best enterprise SEO tools based on their accuracy, pricing, compatibility, and features. 

In this blog we will guide you through what enterprise SEO is, why enterprises need SEO tools, factors we have considered before curating the list of best enterprise SEO tools, and much more! 

What is Enterprise SEO? 

Everyone is aware of the term SEO. However, one thing that most enterprises do not understand is what SEO means for an enterprise. 

In other words, what exactly is enterprise SEO? 

Enterprise SEO is a strategic SEO solution on a large scale that aligns with the company’s business goals. 

The key difference between traditional SEO and enterprise SEO is the way marketers approach marketing tactics. 

In traditional SEO marketers generally focus on the traffic they can generate within a budget constraint. 

However, in Enterprise SEO the focus shifts to organic growth keeping the risks in check. They aim to be the market leader in Google search leaders for their product categories. 

Why do you need SEO Tools as an Enterprise? 

The #1 result on the search engine attracts around 32% of total clicks. To rank on the top, you need to have an effective system in place. That’s where SEO tools come in. 

The primary goal of any tool is to speed up a process that can be executed manually and increase the efficiency of the process. 

The same goes for SEO tools! 

For small to large-scale businesses, it is crucial to own SEO tools for the following reasons: 

  1. Hunt long tail and high-converting keywords.
  2. Perform competitor analysis. 
  3. Level up your On-page, Off-page, and technical SEO.
  4. Monitor and Analyse SEO performance.

Factors Considered Before Selecting The Best Enterprise SEO Tools: 

Tons of enterprise SEO tools claim to be the best for your business. However, you will only end up wasting dollars by purchasing them. 

The best way to find out the tool that suits your enterprise is to set a predefined standard. 

For example, if you are a startup in the phase of keyword research, you should not go for an all-in-one SEO tool. 

Time consuming right? 

Well, that’s why we have curated the list of the best enterprise SEO tools which meet our predefined conditions mentioned below:


First things first, when selecting the best SEO tool, we have considered the features offered by the tool. 

Some of our must-have features include:

The list comprises tools that have all the features under one roof and tools that are good at specific features. 

Moreover, we understand that each enterprise has different requirements. Hence, we have taken into account tools that offer customization.


Imagine this: 

You have purchased a tool that offers all the features you desire. Yet it is difficult to integrate or perform poorly with your CMS. 

That’s where compatibility comes in! 

It refers to how easily a tool can be staged with other tools in a synchronized manner. In other words, it refers to the interoperability between two tools. 

The tools in our list are compatible with the most popular content management system (CMS) like WordPress, WooCommerce, Shopify, etc.


We have taken two tools to compare how accurately they analyze the website traffic of Canva. One of them is Ubersuggest whereas the other one is Website SEO Checker.

While Uber Suggest gave us estimated traffic of 161.3 million, the Website SEO Checker reported 7.0 million. 

To find out which tool was accurate we compared the results with other renowned tools like Ahrefs, SemRush, etc. 

The winner in the accuracy game? Ubersuggest! 

Accurate tools are reliable as they have a proven track record of exhibiting accurate results. 


The interface of the tool should be user-friendly and intuitive. 

We prefer tools that offer an easy-to-use interface, customizable dashboards, and clear navigation to help us quickly access the data we need.


Pricing is an important consideration when selecting an SEO tool. 

We compare the pricing of different tools and evaluate the value of the money they offer. 

In our list of best enterprise SEO tools, we have jotted down tools that offer a fair price and provide a range of features.

Technical Support: 

Technical support is crucial when using an SEO tool. 

We look for tools that offer reliable technical support to help us troubleshoot any issues that may arise. 

We prefer tools that offer multiple support channels, including email, phone, and live chat.

Best Enterprise SEO Tool in 2024

We have finally arrived at a point where we can introduce you to the top 14 best SEO tools for enterprises. 

We have categorized the list on the basis of different aspects of SEO like keyword research, competitor analysis, tracking, etc. 

Further, we have jotted down two tools, one paid and another free in each category. 

Without further ados, let’s get started. 

All-in-one SEO tool:

Tired of juggling between tools? 

In that case, all-in-one SEO tools are life saviors. From planning to executing and analyzing, you can have everything in one place. 

After thorough research, we have deduced Semrush and SEO Powersuite as our best free and paid tools respectively.

Best Paid All-in-one SEO tool: 

1. Semrush:

Semrush is a  powerful all-in-one SEO tool that helps website owners and businesses optimize their websites for search engines. Enterprises can use Semrush for keyword research site audits and much more! The tool has a large user base of over 95,000 paying users, which is a testament to its efficacy and popularity.

Semrush All-In-One Features

Keyword Magic Tool: 

Semrsuh encompasses three primary keyword research features-Keyword overview, keyword magic tool, and topic research tool. 

The Keyword magic is designed to provide long-tailed competitive keywords that are relevant to your market. 

All you need to do is enter the seed keyword and boom! You will have a list of tons of keywords sorted by search intent, volume, CPC, etc. 

Competitor analysis: 

Semrush is a powerhouse of resources and data for competitor analysis. 

It offers users organic research competitor analysis that can help enterprises find their competition. 

Once you have identified competitors you can use a Position tracking tool to find your competitor’s ranking. 

They take it to the next level by offering a thorough keyword gap and backlink gap analysis of your competitors. 

The best part? 

Semrush allows users to compare up to 200 domains with their Quick Batch comparison tool. 

Backlink analysis: 

With a decade of experience in SEO, we can assure you one thing. Semrush is one of the best backlink analyzers to date. 

The tool has a vast database of 43 trillion backlinks backing up its four major analysis tools. 

  • Backlinks analyzer 
  • Link building tool
  • Bulk analyzer 
  • Backlink Audit. 

Site Audit:

Not just the Off-Page SEO, Semrush has its best foot forward in the On-Page SEO space as well. 

Their site audit tool is the best On page SEO checker that crawls through websites to identify areas of risk and improvement. 

You can grab a site audit report in just seconds! 


  • Has a user-friendly interface, making it easy for users to navigate.
  • Provides reliable data and insights.
  • Daily Google SERP SEO Alerts
  • different and useful views for competitive research
  • The tool has a wide range of analytical instruments
  • Create and schedule customized SEO reports for over 50 metrics.
  • Free trial available.


  • Despite being a best-in-class tool, Semrush is expensive.
  • The data as well as competitive intelligence is only for one search engine, Google.

Semrush Plans & Pricing:

Pro: $119.95 per month

Guru: $229.95 per month 

Business: $449.95 per month

Best Free All-in-one SEO tool: 

2. SEO PowerSuite

SEO PoweSuite is an all-in-one SEO tool available in both paid and free versions. Although the paid version has its own added perks, enterprises who are starting out can take full advantage of the free version. 

SEO PowerSuite Features: 

Rank Tracker: Have a huge list of competitors to spy on? Well, the first thing you would like to do is track their rankings. With SEO Powersuite’s rank tracker, you can have a detailed analysis of your and your competitor’s ranking. The tool’s rank tracking opens out to 400+ search engines. 

WebSite Auditor: SEO Powersuite’s Website Auditor tool lets users efficiently analyze their site from tip to toe. From on-page SEO to technical issues, the tool helps you troubleshoot all the errors to make a search engine-friendly website. 

SEO SpyGlass. You can simply enter a URL to discover links to the site. These links are ranked based on their DA, IP, Language, etc.

Link-Assistant: Link Assistant can be the perfect replacement for your current link-building tool. The tool scraps out hundreds of quality backlinks to boost your ranking. 


  • Affordable all-in-one SEO tool kit. 
  • SEO PowerSuite supports multiple languages 
  • Integrates with various platforms, such as Google Analytics 360, Dropbox Business, and Google Ads.


  • Users cannot save any of their projects or data in the free version
  • Requires downloading to use.

SEO PowerSuite Plans & Pricing

  • Free 
  • SEO PowersSuite for professionals: $299
  • SEO PowersSuite for enterprise: $499

Enterprise SEO Tool For Keyword Research: 

Trying to build a triumphant SEO strategy? 

Not going to be possible without thorough keyword research. Keyword research is a building block of SEO strategy and has to be done right! 

Hence, we have compiled two keyword research tools trusted by thousands of marketers. 

These tools provide advanced features and functionalities tailored specifically for large-scale SEO operations, making them indispensable for enterprise-level organizations.

They can handle extensive keyword research across multiple domains, languages, and geographic regions, making them ideal for multinational organizations. 

Best Paid Keyword Research Tool: 

3. Ahrefs Keyword Explorer:

Ahrefs is one of the few most trusted tools for SEO. 

You might be wondering, Why have we included it for best keyword research? 

That’s cause the majority of the hype for the tool is due to its keyword explorer and rightfully so. The tool deserves praise for its in-depth keyword analysis. 

The best part is, the keywords are not restricted to Google’s search engine alone. You can dive through keywords from YouTube, and Amazon. Bing etc. 


Diversified: The keyword suggestions from Ahref are not just limited to a specific country. One can get keyword analysis for 171 different countries with Keyword Explorer. 

Click Metrics: Click metrics from Ahrefs gives an overview of the number of clicks on a keyword. Although some keywords have a high volume the number of people who actually click is low. This makes enterprise pickup keywords strategically. 

Advance Metrics: In most keyword tools you will find metrics like search volume, difficulties, CPC, etc. However, Keyword Explorer goes beyond those matrices. The tool incorporated Return Rate, Clicks per search, % of clicks, % of paid clicks, etc. 


  • Works for multiple search engines 
  • In-depth analysis on specific keywords
  • Easy to navigate throughout the interface
  • Reports can be downloaded.
  • Best technical support by the team.


  • Expensive for small businesses
  • No free trial
  • Not good at finding new keyword ideas


  • Lite Plan:$99 per month
  • Standard Plan: $199 per month
  • Advanced Plan: $399 per month
  • Enterprise Plan: $999 per month.

Best Free Keyword Research tool: 

4. Seed Keywords: 

Most of the time beginners simply curate a list of keywords that they assume to be relevant. 

But here’s a thing. There are better ways to do it! 

With the Seed Keywords tool, you can find out what people actually search for.


  • The tool helps you get seed keywords based on the scenario you have created. 
  • The tool provides a URL as shown in the image above, which Enterprises can share with their audience or contacts. Once your contacts or audiences fill in the keyword they would search for you will have a list of keywords


  • Simple to use
  • Allows to download the list of keywords in CSV format
  • Reduces manual effort required for the survey. 


  • People misunderstand the tool to automatically generate seed keyword ideas. 

Pricing: Free

Enterprise SEO Tool For Competitor Analysis

Competitor analysis is a crucial aspect of SEO strategy, and enterprise-level organizations require robust tools to effectively analyze their competitors’ online presence. 

Enterprise SEO tools designed for competitor analysis offer advanced features and functionalities that enable businesses to gain valuable insights and stay ahead in the competitive landscape.

The tools listed here provide an in-depth analysis of competitors’ keywords, backlinks, content strategies, and overall SEO performance.

Best Paid Tool For Competitor Analysis: 

5. Spy Fu:


Basic features: The basic features in SpyFu allows users to find the sites that they can consider as their closest competitor, find the domain that ranks for the keyword they are targeting and rank competitors as per the clicks they receive. 

Kombat Feature: What we love about SpyFu is its Kombat feature. The tool allows users to compare their domain with competitors. The feature showcases four types of comparison between two domains-weakness, keyword ranking, exclusive win, and core niche. 

Competitor Backlink Analyzer: Next in the row is the competitor backlink analysis. You will be able to find links that help others in your niche rank. Moreover, businesses can target common links between these sites. 


  • The tool has an easy to use interface.
  • Has mini video tutorials for beginners
  • Excellent customer support 
  • Easy integration
  • Affordable


  • Doesn’t offer a free trial
  • Glitch on the website can be irritating at times.


Basic: $39 per month (Monthly billing) or 16$ per month (Yearly billing) 

Professional: $39 for the first month and $79 next month onwards or $36 per month (Yearly billing)

Team: $299 per month (Monthly billing) or $149 per month  (Yearly billing) 

Best Free Competitor Analysis SEO tool: 

6. Similar Web:

We had to be picky! 

Spying on competitors is a tricky business. 

You need to have accurate data on their performance, strategies, audience behaviour etc. 

Hence, relying on any free tool claiming to be The best competitor analysis software won’t do the job. 

Let’s uncover how Similar Web has topped our search.


Traffic Data: The traffic data generates details of your competitor’s monthly traffic, the source of traffic, traffic distribution on different pages, etc. 

Keyword Analysis: The best thing on Similar Web is their competitor’s Keyword analyzer. The tool scraps out keywords your competitors rank for and suggests new keywords to target. 

Backlink Analysis: Of all aspects involved in competitor analysis, finding backlink opportunities takes the spotlight. Similar Web helps you analyze all sites linking to your competitor. 

Audience Behaviour: Finally, a rare feature available in tools! Similar Web gives you comprehensive data on your competitor’s audience demographic, interest, and activity. 


  • User-friendly interface.
  • Comprehensive data.
  • Similar Web offers a free version of its SEO tool. 


  • The tool is primarily focused on SEO analysis and may not provide as much information on other areas of digital marketing.
  • The tool does not allow for much customization in terms of data visualization or analysis.

Pricing: Free

Enterprise SEO Tool For Content Planning and Executing: 

Once you are done with keyword research and competitor analysis, the next big task on your shoulder is planning your content ahead and executing them. 

At an enterprise level, everyone in the content production team must be on the same page which is difficult to achieve manually.

Not to worry! We are here with the best tools for content planning and opitmisation. 

These tools are essential for large-scale organizations that require efficient workflows and collaboration capabilities to manage their content at an enterprise level. 

Best Paid Content Planning and Execution tool: 

7. Frase: 

Frase is an end-to-end solution for your entire content workflow, from content planning and creation to optimization and analytics. 

This AI-powered tool helps enterprises to craft well-researched, SEO-friendly content to rank on SERP. 


Frase offers 4 interconnected modules in its content planning and execution product. These modules include

Content Brief: Frase offers a well-articulated content brief for the search term you are targeting. the search term you are targeting. You have to enter the phrase and click on automate content brief for Frase to do its magic. 

Content Writing and Optimisation: Once you have the content brief in hand, Frase assists you with writing content through its AI writer. Make sure you have editors to curate more engaging content. 

Further, its optimization feature helps writers to generate content that ranks on Google.  

Content Analytics: The content analytics module helps you discover new content opportunities and easily prevent content decay. 


  • Integrates with Google Search Console
  • Content templates are available 
  • Built-in content editor
  • Topic research and clustering


  • Limited integrations with other tools
  • Steep learning curve
  • Some features require manual input


Frase has a 5-day trial for $1. Plans range from $1.99 to $114.99 per month.

Best Free Content Planning and Execution tool:

8. DashWord:

Honestly, finding a free content brief tool was a hell of a task for us.

After going through quite a large number of free content planning and execution tools, the one that closely matched our parameters is DashWord’s free version. 

DashWord is a tool that offers generic content briefly in its free version and an in depth brief as well as an optimization option in its paid version. 


Content brief generation: DashWord uses advanced algorithms and natural language processing to generate content briefs based on your input. Simply provide a topic or keyword, and DashWord will generate a brief that outlines the key points to cover in your content.

Content collaboration: DashWord allows you to collaborate with your team on content creation and track progress on each brief. You can assign tasks, set deadlines, and leave comments for feedback and suggestions.

Integration with popular content management systems: The tool integrates with popular content management systems like WordPress, Hubspot, and Google Docs, making it easy to export content briefs and import them into your workflow.


  • Time-saving
  • Ease of editing content brief
  • Smooth integration with other SEO tools
  • Helps you ponder over the audience through audience insights


  • Limited customization.


  • Free trial 
  • $99 /month for small teams
  • $349/month for a big team

Enterprise Tool For On-page and Off-page SEO 

In the fierce digital landscape, conquering search engine rankings requires a holistic approach. 

That’s where enterprise SEO tools for on-page and off-page optimization come into play. 

These powerful tools empower businesses to fine-tune their websites and establish an authoritative online presence.

Time to dive into our top pick! 

Best Paid On-Page And Off-Page SEO Tool: 

9. Moz Pro:

Moz Pro offers a range of features for businesses of all sizes. 

Enterprises no more need to switch between tools for their On page and Off-Page SEOs. With Moz Pro, you have got everything covered at one stoppage. 

On-Page SEO Features:

  • Site Crawl tool for identifying and fixing technical SEO issues
  • On-Page Grader for analyzing and optimizing individual pages for target keywords
  • Keyword Explorer for researching and tracking keyword performance

Off-Page SEO Features: 

  • Link Explorer for analyzing backlink profiles and identifying link-building opportunities.
  • Link Intersect for finding link opportunities by comparing your backlink profile with competitors.
  • Spam Score for identifying potentially harmful links.


  • Easy-to-use interface with actionable recommendations
  • In-depth analysis of on-page factors such as technical SEO issues and content quality
  • Provides keyword research and tracking features
  • Link-building opportunity identification
  • Provides a spam score to identify potentially harmful links
  • Customizable reports and alerts.
  • Offers a free trial for new users.


  • Keyword tracking is limited to a certain number of keywords depending on the subscription level
  • More expensive than some other backlink analysis tools
  • Some features may require technical knowledge to fully utilize


  • Standard: $99
  • Medium: $179 
  • Large: $299
  • Premium: $599

Best Free On-Page And Off-Page SEO Tool: 

10. WooRank:

By now you will be waiting for a free tool. 

Let’s end it ASAP! 

After comparing renowned free On and Off-page SEO tools, the tool that everyone on our team was amazed by is WooRank. 

Woorank is a go-to website performance analyzer with its best foot forward in On page and Off page SEO. 

The tool offers suggestions to troubleshoot your site’s SEO. Without any delay, we will straight away hop on to the features.  

On-Page SEO Features:

WooRank provides a comprehensive analysis of the website’s content, including title tags, meta descriptions, header tags, and keyword usage. 

The tool also evaluates the website’s page speed, mobile-friendliness, and usability, which are crucial factors in determining search engine rankings. 

Additionally, WooRank analyzes the website’s internal linking structure and provides recommendations for optimizing it.

Off-Page SEO Features: 

WooRank analyzes the website’s backlink profile, which is a significant ranking factor for search engines. 

It provides a detailed analysis of the backlinks, including the quality and relevance of the linking websites. 

Moreover, WooRank identifies potential opportunities for building new backlinks and suggests ways to improve the website’s social media presence and online reputation.


  • The tool is user-friendly
  • The report is presented in a clear and concise format.
  • Offers actionable recommendations
  • Allows users to compare their website against their competitors
  • Has a free version and offers a 14-day free trial for the paid version.


  1. Woorank does not analyze a website’s mobile performance
  2. may find the tool’s analysis to be overly technical and difficult to understand


Pro: $79.99

Premium: $199.99

Enterprise: Customisable

Enterprise SEO Tools For Technical SEO 

In the ever-evolving digital landscape, technical SEO is the backbone of a website’s performance and visibility. 

Enterprise SEO tools for technical SEO are the secret weapon that empowers businesses to put their best foot forward in website optimization. 

These tools provide advanced functionalities to analyze and enhance critical technical elements that affect search engine rankings.

Best Paid Technical SEO Tool: 

11. Screaming Frog:

This is a desktop tool that allows you to crawl your website and identify technical SEO issues, such as broken links, duplicate content, missing meta tags, and more. 

It provides detailed reports on each issue and allows you to export the data to CSV or Excel format.

Screaming Frog is a powerful tool for technical SEO analysis that provides comprehensive insights into your website’s performance.


Website crawling: Screaming Frog crawls your website to identify technical SEO issues, such as broken links, duplicate content, missing meta tags, and more.

Site Audit: Screaming Frog performs a site audit and generates a report with actionable insights to improve your website’s performance.

Visualization: The tool visualizes the website structure, including internal links, to help you understand the architecture of your website.

Custom Extraction: The tool also allows you to extract data from your website, such as metadata, headings, and other HTML elements.


  • Comprehensive technical SEO analysis
  • Customizable reports and filters
  • Site architecture visualization
  • Integration with third-party tools
  • Ability to crawl large websites
  • Data export to Excel, CSV, and Google Sheets
  • Desktop-based for offline use


  • Limited automation
  • Can cause server load if crawling too frequently
  • Limited to one website per licence

Pricing: $259 per year

Best Free Technical SEO Tool: 

12. GTMetrix

GTmetrix is a free tool that analyzes your website’s speed and performance. The tool crawls through websites inch by inch and reports any sort of technical issues. These issues can affect user experience and search engine rankings.

GTMetrix Feature: 

PageSpeed Score: GTmetrix provides a PageSpeed score that evaluates the performance of your website based on various factors, including page load time, page size, and the number of requests.

Waterfall Chart: It generates a waterfall chart that visualizes the load time of each element on your webpage, including scripts, images, and other resources. This allows you to identify performance bottlenecks and optimize the load time of your website.

Page Analysis: GTmetrix analyzes your webpage and provides insights into technical issues such as caching, minification, compression, and other factors that can affect page load time.

YSlow Score: The tool also provides a YSlow score that evaluates your website’s performance based on Yahoo’s performance rules.

Historical Monitoring: GTmetrix allows you to monitor your website’s performance over time and track improvements or issues.

Location-based Testing: GTmetrix allows you to test your website’s performance from different locations around the world to identify regional performance issues.

Customizable Reports: GTmetrix allows you to create custom reports that focus on specific performance metrics, including technical SEO issues.


  • Detailed website performance analysis
  • Waterfall chart visualization of page load
  • Page analysis for technical SEO issues
  • Historical monitoring for progress tracking
  • Customizable reports and alerts
  • Location-based testing for regional performance insights
  • Provides recommendations for improving website performance


  • Limited to analyzing one page at a time in the free version
  • A limited number of tests per day in the free version
  • Some features require a paid subscription
  • Advanced technical knowledge may be required to understand and implement recommendations

Pricing: Free version available

Enterprise SEO Tools For Tracking and analyzing:

Tracking and analyzing website performance is a crucial component of a successful SEO strategy. However, with the sheer volume of data available, it can be overwhelming for enterprise-level businesses to manage. 

This is where enterprise SEO tools for tracking and analyzing come in handy. These tools provide comprehensive metrics and insights to help businesses monitor their SEO performance and make data-driven decisions.

Paid Tool For Tracking And Analyzing: 

13. Sitecheker.Pro

As the name suggests, SiteChecker Pro is the ultimate tool for monitoring and analyzing your site’s data. 

The tool reports all search engine information under one roof making it easier for enterprises to derive better SEO strategies for their business. 


Search rankings checker: Sitechecker.Pro aims to be an all-in-one environment for all the Search Engine information you might need. You can monitor website changes 24/7 and keep a close eye on your progress through the search rankings checker. 

Comprehensive site auditing: Audit your entire website for issues that might be harming SEO like broken links and poor keyword optimization. Then get intelligent insights on how to improve your ranking one step at a time.

Rank monitoring: Monitor changes to your website’s performance 24/7 and create automated reports to share with your team and clients. You also get instant alerts sent to your email when something significant changes with your site.

Accurate backlink insights: Track and analyze all of the backlinks on your website and get tips on which links to remove from your pages.

Keyword reporting: Track your website keyword rankings and determine which phrases and terms generate the most activity and conversions for your business.


  • Intuitive and user-friendly platform with a clean interface
  • Instant alerts and notifications about site updates
  • Track keywords and backlinks in the same place
  • Access detailed how-to guides on how to improve your site
  • SEO chrome extension
  • White-label reporting for agencies


  • Limited report customization can make the information overwhelming
  • Subscription plans can be expensive for smaller companies


  • Basic: $23 per month for unlimited users
  • Startup: $39 per month 
  • Growing: $79 per month
  • Enterprise: starts at $499 per month ( Can be customized) 

Free Tool For Tracking And Analyzing:

14. Google Analytics:

Google Analytics is a free web analytics tool offered by Google that allows website owners to track and analyze website traffic. 

While it is primarily used for measuring website performance, it also provides valuable insights for monitoring SEO performance.


  • Traffic data: Google Analytics provides a comprehensive overview of website traffic, including the number of visitors, sessions, and pageviews, as well as metrics such as bounce rate and session duration.
  • Keyword data: This free tool does wonders when it comes to tracking your keyword performance. Enterprises can monitor their keyword’s performance by tracking matrices like traffic, engagement, and conversions.
  • Conversion tracking: The front burner of any monitoring and tracking tool is to analyze the channel that drives the most conversions. Google Analytics does the same for free!
  • User behavior tracking: Google Analytics peaks into your user behavior and whispers tiny details including which pages they visit, how long they stay on each page, and which actions they take.


  • Free and widely used
  • Comprehensive overview of website traffic
  • Integration with other Google tools


  • Limited real-time data
  • Requires setup and configuration

Pricing: Free


So there you have it, the top SEO tools for enterprises listed as per their best features. Each tool specializes in a particular aspect of search engine optimization. 

Whether it is the initial step of keyword research or ending at monitoring, you will have one suitable for your requirement in this list. 

This list of free and paid tools is easily accessible and offers free trials. So, what’s stopping you? Make the choice to better your SEO game right away! 

Frequently Asked Questions 

  1. Which are the best SEO tools for beginners?

If your business is just building the SEO base for your organization, complicated tools can be a headache. 

Hence, we suggest using tools that have an excellent interface, an easy learning curve, and tutorials on how to use them. 

Some of the tools we would recommend are google search console, answer the Public, Ahref, and SemRush. 

  1. What are some of the best free and paid SEO tools?

We understand your feelings!

It’s extremely overwhelming to choose the best tools so that you can draft a perfect SEO strategy. Hence, we have curated a list of tools that are accurate, easy to use, have good technical support and of course have decent pricing. 

If you want free tools you can go with Google Analytics, SEO PowerSuite, Seed Keyword, Similar Web, etc. Our suggestion for paid tools would be SemRush, Ahref, Screaming Frog, Moz Pro, etc.

  1. Is there any SEO tool as good as Google Keyword Planner? 

Google Keyword Planner is one of the best keyword research tools. There’s no doubt about it. 

Yet there are a few setbacks, including its reduced number of filters and fewer suggestions compared to other tools. 

If you are looking for paid alternatives to GKP you can purchase Ahrefs or Semrush. 

  1. Which are the best SEO tools to find useful and valuable keywords? 

Thousands of marketers put their trust in Ahrefs for keyword research and so do we. The tool provides the best keyword analysis with accurate results. 

Furthermore, you can select your keyword by analyzing different matrices that no other research tool has ever offered. 

So, if you want an inch-wide and mile-depth keyword research tool, Ahref has to be at the top of your hunt. 

  1. What are the free SEO tools available for analyzing websites?

From years of experience in SEO, we can undoubtedly suggest Google Analytics as one of the best free SEO tools to monitor and analyze your website. 

The tool offers a detailed analysis of customer behavior, conversion, traffic data, and much more.

  1. What are the best free SEO tools to spy on your competitor’s keywords?

We have come across several other competitor analysis tools over the years.

When it comes to free tools to spy over competitors we will vote for Similar Web’s free version without blinking. 

  1. What are the best tools for eCommerce SEO? 

For eCommerce businesses, SEO is the best way to increase online visibility, generate sales and get maximum Return on Investment. 

To indulge in the best SEO techniques, businesses must use adequate tools to support their SEO strategy. 

Some of the best SEO tools for e-commerce businesses include Semrush, Ahrefs, Moz Pro, SpyFu, etc.

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