Getting attention in today’s crowded marketing world isn’t a piece of cake. Buyers have become savvy and don’t want to be sold directly. They prefer having information at their fingertips, doing research, and making their own purchase decisions. That’s where content marketing steps in.
Clearly, the old-school sales tactics need an upgrade. Nowadays, sales teams rely on educational content to attract leads.
We have witnessed the power of great content for over a decade. Companies that focus on creating high-quality content see an increase in the quality of leads, shorter sales cycles, and higher close rates.
So, in this article, we are going to show you some fantastic creative content development strategy that can really inspire your next campaign. Implement these brand development strategies to foster growth and recognition.
Let’s dive in!
The Art of Disruption: Rethinking Traditional Approaches to Creative Content Development
Nowadays, short-form video content is ruling the digital world. It’s like video took over from the radio. So, we encourage embracing new content formats like short videos, stories, live streams, and interactive infographics. These keep audiences entertained and leave a strong memory.
User-generated content is a powerful tool to involve your audience. Let them be part of the content creation process through UGC. It fosters a sense of community and authenticity, making your brand more relatable.
Let’s break the mold of traditional marketing. Instead of focusing on everyone, target niche audiences. Collaborate with micro-influencers who truly connect with their followers. It can bring surprising results!
Think out of the box when forming partnerships. Unexpected collaborations can create buzz and excitement. Work with influencers, brands, or organizations that share your values or a common cause.
Personalization and hyper-targeting are key. Use data-driven insights to create content tailored to individual consumers. This enhances the customer experience and boosts conversions.
Content marketing can also be a force for positive change. Address social issues and causes that matter to your brand. Being authentic in your support will attract a passionate and loyal community.
Gamification is a great way to engage your audience. Use interactive quizzes, polls, and challenges to make it fun and competitive. More participation leads to more sharing.
Remember, it’s quality over quantity. Instead of bombarding your audience with content, focus on high-quality pieces that truly add value. Quality content stands the test of time and leaves a lasting impact.
Fueling Imagination: Break the Creativity in Content Development
Let’s talk about how you can use your expertise to create impactful content marketing. It doesn’t matter if you are in B2C or B2B; your knowledge is a powerful weapon. Here are some ideas to leverage your expertise on your distribution channels:
Buyer’s Guides: Whether you have an e-commerce business or not, creating buyer’s guides is a smart move. It boosts your SEO, builds your authority, and can increase your revenue. SocialPilot does a great job with its blog post comparing social media management tools.
How-To Posts: Teach your audience something valuable by providing simple directions they can follow at home. Epicurious nails it with its video on how to slice every type of fruit, featuring tips from a professional chef.
White Papers: If you have in-depth knowledge of a subject, consider creating white papers. They position your brand as an authority in your niche and set you apart from your competition. Gartner excels in producing research and original data.
Gated Ebooks & Resources: Turn your valuable information into exclusive gated resources. This not only offers something unique but also acts as an effective lead generation form.
Product Reviews and Comparisons: Appeal to potential customers at different stages of the buying journey by providing detailed product reviews and comparisons. Be unique and find your original take, like The Sole Brother’s YouTube channel.
Roundups: Create roundup posts that offer a convenient way for your audience to consume a large amount of information. For an e-commerce store, this could be a list of top items. WIRED, on the other hand, shares fascinating statistics about climate change.
Behind the Scenes: Give glimpses into your industry and share insights into your everyday experiences. Tonester’s TikTok account is a great example of how simple behind-the-scenes videos can be captivating.
Specialized Blog Sections: Consider creating a series of posts centered around the same topic, offering new and fascinating content each time. AllRecipes’ Copycat Recipes section and Paar Socks’ categorized Instagram content are good examples.
How to connect with your audience through creative content development?
It’s not just about showcasing your expertise; it’s also about building a stronger relationship with your followers. Here are some creative ideas to achieve that:
Turn Your Content Into a Routine: Be consistent with your publishing schedule and let your audience know when to expect new posts. Merve Study Corner and Healthline provide great examples.
Ask & Deliver: Engage with your audience through Q&A sessions. It’s a free way to conduct market research and encourage followers to get in touch. Gary Vaynerchuk’s #AskGaryVee and Pat Flynn’s AskPat 2.0 are excellent examples.
Feature Real People: Shift the focus from your brand to your audience. Share user-generated content like GoPro or showcase the faces behind your brand. MKBHD’s The Studio is a great example.
Share Your Fails: Practice transparency and share failure experiences along with the lessons learned. This authenticity can resonate with your audience.
Reuse & Repurpose: Get more out of your content by finding ways to represent text in visual formats. British Vogue does this effectively on Pinterest.
Find Influential Collaborators: Bring in experts or collaborate with influencers to offer fresh perspectives and creative content that appeals to both audiences.
Keep up with Current Trends: Stay in the loop regarding the latest industry trends. Use social listening to find trending topics or hashtags and give your take on the subjects. Don’t be afraid to experiment and try new approaches, like the F1 team on TikTok. Conduct a thorough competitor analysis to gain a competitive edge in the market.
Beyond the Norm: Exploring Unconventional Content Formats and Channels
Let’s look into the different types of creative content marketing formats and how they can benefit your brand:
Long-Form Content Types
This type of content marketing involves longer pieces that give you the opportunity to talk in-depth about your products and services. Blog post articles are an essential part of SEO and can boost your website’s visibility. Video content, such as YouTube videos, is highly engaging, with 54% of consumers enjoying videos from their favorite brands. Master the art of keywords analysis and research to optimize your content for maximum visibility.
Podcasting: Podcasting is another effective way to reach your audience, allowing them to listen while multitasking. Being a guest on podcasts can expand your reach even further.
Social Media-Based Content Types
Social media offers various content formats to engage your audience. Live streaming on platforms like Facebook, Instagram, and YouTube can create interactive experiences and fun giveaways.
You can also use audio streaming on platforms like Twitter Spaces and Clubhouse. Photos and images are easy to create and can be shared on platforms like Instagram and Pinterest.
Stories, Reels, and TikToks are dynamic ways to present content in a series of images or short videos. They keep the audience engaged and interested.
Text-Based Types of Content for Lead Magnets
For lead generation, you can offer valuable content in exchange for contact information. Case studies demonstrate product use, while whitepapers present detailed solutions. eBooks cater to a wider audience, providing general information on various topics. Checklists and other short-form content are useful for answering specific questions.
Webinars let you educate your audience while building your authority in the industry.
Quizzes and interactive content allow consumers to engage with your brand and receive personalized results in exchange for contact information.
User-Generated Types of Content
Leverage user-generated content through social media, where fans and influencers spontaneously share experiences with your products or services.
Customer reviews are powerful marketing tools that can be collected on third-party websites and featured on your own site.
Other Types of Content Development
- Infographics visually represent information and are easy to understand and remember.
- Memes and GIFs use humor to make your brand memorable and shareable.
- Courses offer detailed and interactive information, providing value to customers and promoting your products.
- Communities gather people with a common affinity to your brand, allowing discussions about topics and products.
- Presentations, whether live or in video format, are traditional yet effective ways to pitch your products or services.
With these diverse types of content marketing, you can connect with your audience across various platforms and create meaningful and engaging experiences.
Storytelling Redefined: Crafting Compelling Narratives in Content Development
Let’s talk about storytelling and how you can make your content more impactful using some key principles.
Authenticity is key in marketing. Don’t pretend to be someone else or copy others’ ideas. Share a genuine and unique story that reflects your brand’s identity. When you are innovative and creative, your target audience will respond positively. Remember, truly inspiring content is always real and one-of-a-kind.
Every great story needs some conflict. It doesn’t have to be overly dramatic, but there should be a challenge for the hero of the story to overcome. A well-crafted conflict evokes emotions, making the audience root for the hero’s success.
However, be cautious not to give away too much information in your conflict. Keep these points in mind:
- The hero: Your customers should be the protagonist, the hero of the story. The narrative should revolve around an issue they face in their lives.
- The problem: Start the story with the hero having already failed in their previous attempts to solve the problem. Obstacles should stand in their way, making the journey interesting.
- The solution: Your product or service should ultimately help the hero overcome their challenges. But remember, don’t make everything fall into place too quickly. Let the resolution come toward the end of the story.
Use Data to Tell a Touching Story
When you are crafting a story to promote your product or service, don’t forget to include data. Data-driven content marketing can lead to higher returns and increased engagement. Use visuals to showcase data from studies throughout your content. Combining a compelling story with factual information gives you more chances to connect with your audience on a deeper level.
For instance, Huggies, a baby product company, used data to create heartwarming ads showing how hugs can benefit babies’ health and development. Their campaign, “No Baby Unhugged,” touched people’s hearts and subtly encouraged them to choose Huggies over competitors.
Connect with Your Audience
Building a genuine connection with your audience can make a huge difference. Consumers don’t want a pushy sales pitch; they want someone who believes in their product and can back it up with verifiable facts. Storytelling allows you to create that rapport and capture their attention.
The best stories resonate with people, making them feel understood and encouraging them to build a relationship with your brand.
Share Stories Across Different Channels
Use various channels to share your stories and promote your products or services. Adapt your story to fit different platforms to reach as many people as possible without wasting resources on separate campaigns for each channel.
Social media, videos, and podcasts are just a few of the channels you can use. The beauty of storytelling is its flexibility—it can change to suit different modes. For example, a short video ad might be perfect for Twitter, while a deeper discussion about a related topic will work best on a podcast.
From Viral to Valuable: Innovations in Content Development That Drive Results
Let’s see some hot content marketing trends that are shaping the future! These trends are making a huge impact on the way brands engage with their customers and market their products.
Virtual Reality and Augmented Reality (VR/AR)
They are the real game-changers in the online marketing world. VR glasses have revolutionized the way brands can interact with their audience, providing immersive experiences that hook customers in.
Take Facebook and Sony, for example; they have already hopped on the VR train and made investments in this cutting-edge tech. Even YouTube has a ton of VR videos for viewers to enjoy. Brands like StubHub are using VR to let people see exactly what their seats will look like before booking tickets. It’s like a 360-degree view of their seats, and that’s some genius customer experience right there!
Augmented Reality is another rising star in the content marketing universe. It lets users interact with computer-generated information, making them feel like they are part of the action in the real world. Think of all the creative ways brands can use VR and AR to blow their audience’s minds!
Live videos are the rockstars of social media. They took the internet by storm a few years ago. Users can go live on Facebook and Instagram, sharing their moments with the world. And the best part? It’s interactive! Viewers can engage with the video creator in real time, making it a thrilling experience.
So, live videos are definitely here to stay, and marketers know it. In fact, 95% of them plan to incorporate live videos into their strategies.
Brands have a golden opportunity to use live videos for product launches and events, connecting with a massive audience and increasing engagement. They can even do live Q&A sessions with their followers, adding a personal touch that viewers love.
And here’s the secret sauce: pairing live videos with influencer marketing. Influencers have the power to create a buzz, and teaming up with them for live video collaborations is a game-changer. It’s like tapping into an engaged fan base that’s ready to hear what the influencer has to say.
This trend is rocking social media platforms like Instagram, Facebook, WhatsApp, and more. Stories stick around for 24 hours, letting brands experiment with images, videos, and text in creative ways.
You can even add links to your Instagram Stories – that’s a direct call to action! Brands are jumping on this bandwagon to build their presence and market their products. Plus, they can get influencers on board to post Stories and reach even more eyes.
Authenticity and relevance
They are the keys to content creation. Consumers want genuine content that speaks to them, and successful content marketers know this. They prioritize relevance over promotional messaging, and it pays off – their audience trusts them and finds their content useful.
But not every brand gets it right. According to a study, 57% of consumers feel that branded content doesn’t resonate with them. Ouch! So, brands need to step back, evaluate their content strategy, and focus on authenticity and relevance to stay connected with their audience.
People trust content that comes from other users rather than from the brand itself. A study confirmed that user-generated content is the most trusted content type.
User-generated content stays fresh and relevant because it’s created by people who are just like your consumers. That’s why it’s here to stay, even as other content marketing trends come and go.
Brands have caught on to this trend and are hopping on board. Take Aerie, for example; they run an impactful UGC campaign on Instagram. Users post pictures of themselves in Aerie clothing with the hashtag #aeriereal. Aerie features these pics on their feed and donates to charity for each post. It’s a win-win situation!
AI and machine learning are becoming vital players in content marketing. They help marketers understand customer preferences and create hyper-personalized content. AI can even be used to make personalized product or content recommendations.
Some startups are even experimenting with AI for content creation, and it’s just the beginning. AI, combined with chatbot technology, can answer customer questions in real-time and recommend resources. The possibilities are endless in the brand building process, and AI is set to revolutionize content marketing.
When your audience feels special, they will love you even more. Personalization is the key to delivering content that connects with consumers on a deeper level
Address them by their name and solve their problems directly.
Brands that prioritize personalization are winning big. Consumers want it, and it has a strong impact on their experience. Salesforce’s study showed that 88% of respondents believe a company’s experience is as important as its products or services.
It may take effort to collect the necessary data, but it’s worth it. Tailor your lead generation campaign to offer personalized content, exclusive access, or a freemium subscription. Display personalized data on pages like CTAs and checkout pages to keep your audience engaged.
By selecting a broad industry topic and creating related subtopic content, you provide customers with a one-stop shop for all the information they need. It improves customer engagement and helps your website rank higher on search engines.
As niches get saturated, marketers are diving deeper into sub-niches to stand out. Instead of creating in-depth content, they are focusing on sub-niches that have less content available. This lets them personalize their content for a more specific audience.
To make the most of this trend, identify sub-niches that lack sufficient content and start creating content for them. It’s a fantastic way to create unique and relevant content that resonates with your target audience.
Chatbots are making conversations real and authentic. Brands can either have a dedicated staff or leverage advanced tools to interact with customers. Chatbots have become a popular option as they provide services without users having to open new apps or websites.
AI-powered chatbots are getting smarter and more personalized. They quickly cater to customer needs, making interactions efficient and effective.
Collecting data from chatbot interactions helps you better understand your customers’ requirements and improve your bot’s capabilities.
Chatbots can also add a touch of personality, making interactions memorable for customers. When chatbots provide valuable content and personalized experiences, your brand’s reputation improves, and customers engage more with your bots.
Research shows that chatbots can impact revenue and drive sales. Many customers interact with chatbots before making a purchase, proving their importance in shaping the future of marketing.
Consumers are aware of marketing tactics, and they prefer dealing with transparent companies. Traditional advertising methods may no longer work as customers value authenticity.
Being transparent with your audience builds trust and a stronger relationship with your customers. Disclose partnerships, give credit where due, and ask influencers to label sponsored posts.
When collecting user data, respect data security and follow regulations like GDPR. Be transparent about data usage to gain customer trust and loyalty.
The Power of Experiences: Immersive Content Development Strategies That Leave a Lasting Impact
Today, brands are using technologies like virtual reality (VR), augmented reality (AR), and 360-degree videos to stand out from the crowd. By creating content with these technologies, you can offer your customers immersive experiences and showcase your products and services in a unique way.
What is an immersive content experience?
It’s about using VR, AR, mixed reality, and AI to blur the lines between human, digital, virtual, and physical realms, making user experiences smarter and more interactive.
Delivering a delightful and immersive customer experience is important, and 90% of marketers agree that visually engaging content performs better.
Types of immersive content experiences
Virtual Reality (VR): This computer-generated environment makes users feel like they are in real surroundings.
Augmented Reality (AR): AR blends real-time information like text, graphics, audio, and virtual enhancements with the real world.
360-Degree Content: It involves integrating multiple videos in a dome-like space, shot from all angles, with 2D instructional content overlaid on them.
Digital Twin: A digital representation of a real-life component or structure built using machine learning and automation.
3D Images and Video: This immersive content gives a perception of depth similar to real-world objects.
Extended Reality: By adding digital counterparts in videos, inscriptions, or animations, it extends the reality we perceive.
Mixed Reality (MR): Combining AR and VR to create virtual characters for the real world.
Why should marketers use immersive experiences in their content developments?
Well, it gives a boost to curating the best stories to capture your prospects’ attention and ignite curiosity about your product or service. Storytelling is at the heart of content marketing, and when you combine it with immersive experiences, the impact can be amplified. Let’s see the reasons why you should include immersive content in your marketing strategy:
Turn Product Demos Into an Immersive Experience: Immersive techniques like 360-degree videos, AR, VR, and mixed reality can transport your customers into a different world. For example, Cisco created an immersive product catalog, allowing users to virtually “walk around” and interact with their products. It’s like bringing the showroom to your customers’ fingertips.
Develop an Emotional Connection and Enhance Engagement: Instead of presenting static PDFs, immersive content engages users and creates an emotional connection. Add interactive polls, quizzes, or dynamic elements to your website to increase user engagement. SAP uses immersive content on its Partner Solution Progression page, inviting customers to click and learn more while delivering key messages.
Digitize Your Try-Before-You-Buy Approach: Immersive content allows customers to try products virtually before making a purchase. AR technology enables users to “try on” products from the comfort of their homes using their phones or laptops. It shifts the focus to the customer, aligning creative instincts with product demonstrations.
Communicate With Customers Through Visual Storytelling: Visuals speak louder than words, and infographics are powerful tools to engage customers. They boost website traffic and help build a relationship with your audience. IBM’s Industry City uses immersive infographics to captivate users and explore various industrial landscapes and solutions.
5 Tips for Creating Immersive Content
Uncover five valuable tips that will take your content creation to new heights of immersion.
Pay attention to detail
When you are crafting immersive content, remember to focus on the nitty-gritty details. These seemingly small things can actually have a big impact on whether your audience gets fully immersed or not. It’s like when you are reading an awesome book – sure, the plot and characters matter, but it’s those little juicy details that really suck you in.
You know, those tidbits about the characters’ personalities and quirks that make you feel like you know them inside out. So, treat your content creation like an investment and make sure to add those attention-grabbing details that will keep your readers hooked on your blog, infographic, or video.
And don’t forget to customize these details to match your brand’s personality. Whether it’s the color scheme, style, or format, make sure it reflects your business vibe. By doing this, you will attract more engaged leads, which means a higher chance of converting them into loyal customers.
Think outside the box
Now, we all know content is churned out left and right these days. It’s a jungle out there, and standing out from the competition is no easy feat. So, if you want to create jaw-dropping immersive content that leaves a lasting impression on your audience, it’s time to think outside the box.
Get those creative juices flowing!
Start with brainstorming some fresh content ideas that your audience will find interesting. Once you have got a list, think about how you can present that information in a way that’s totally out-of-the-box and engaging.
Let’s say you are running a restaurant. You decide to make a blog post about the art of vegetable chopping. How can you turn this into a memorable experience for your readers?
Here’s a great idea – make a video of you chopping vegetables and showing off your skills. Your audience will love it! And why stop there? Whip up an infographic with step-by-step photos on how to chop veggies like a pro. Boom! Now you have got some seriously immersive content that will leave your audience hungry for more.
Make it interactive
Here’s a pro tip to really hook your audience – make your content interactive! When people get to engage with your content actively, they remember it better, and that’s gold for building brand recognition.
You can add interactivity to any type of content, be it quizzes, hot spots, or polls. For example, throw in a quiz to get your followers involved. Ask questions throughout your content, and let them check their knowledge as they go. And how about hot spots? They are like hidden gems in your videos or infographics that users can click on to find more information. It’s like a treasure hunt for knowledge!
Another cool interactive element is hover-over info. Simply create an infographic with different elements, and when users hover over each part, they will get more juicy details. Oh, and don’t forget about polls – add them to your content to drum up participation. Ask your audience for their opinions, and they will love having a say in things.
Video marketing is a goldmine for conversions. Create DIY or how-to videos and pop-in links for your products used in the video. It’s like magic – people can add those products to their cart without even leaving the video!
The bottom line, interactive content keeps your leads engaged, nudges them towards conversion, and they will be all smiles on their way down your sales funnel.
Include a call to action (CTA)
Think of CTAs as the friendly nudge that guides your audience to the next step. Without a clear CTA, your audience might be left wandering aimlessly, not knowing what to do next. Be a good host and show them the way!
A well-crafted CTA tells your audience exactly what you want them to do. It’s like giving them a map to the treasure chest. And it works wonders to keep your audience engaged and moving forward.
Don’t forget to sprinkle CTAs throughout your content. Guide your audience to act, and you will see those conversions start to roll in.
Put your audience in control
People love having the reins and being able to choose how they get information. It’s like offering a personalized experience just for them.
For example, check out those 360-degree videos on social media. Your audience can control what they see by clicking and dragging their screen to change the view up to 360 degrees. Talk about a cool and customizable experience!
By giving your audience the power to control how they absorb and view your content, you are showing them that you care about their preferences. Make your content immersive and audience-friendly, and watch those leads engage like never before.
Interactive Adventures: Engaging Audiences Through Gamification in Content Development
You know, to really connect with your target audience, you have got to come up with something fresh and exciting. And that’s where gamification comes into play. It’s an excellent tool that can boost customer loyalty and brand engagement. Plus, it gives your audience an exclusive experience with your brand.
What is gamification?
It’s a growing trend among startups, where they incorporate game-like elements into their websites and apps. See, gamification can keep people hooked on your site or app or even drive up your profits.
According to Wikipedia, gamification is all about engaging people to solve problems, boosting satisfaction with tasks, and motivating them to achieve their goals. It’s like making learning fun, which is why it’s widely used in education. But recently, it’s made its way into marketing too.
Gamification applies game-like mechanisms to non-gaming activities, like content marketing. You can set up fun activities for your audience to participate in and win rewards. It taps into their competitive side and creates positive feelings towards your brand.
If you are new to this concept, you can turn to experts like Komo Digital to help you create the best-gamified content.
2 Tips to get started with gamification
Here are two fundamental tips to help you get started with gamification. These practical insights will help you to create interactive and rewarding experiences that captivate your audience and drive results.
If it’s your first time trying this strategy, start small. Take baby steps to understand how it all works. You can begin with a contest, reward, or game to test the waters. See how your audience responds and if any tweaks are needed.
For example, ask users to follow you on Instagram, sign up for your newsletter, or visit your Facebook page. Offer them rewards for these activities. To get a better grasp of gamification, check out successful case studies like Heineken’s.
But keep things simple. Don’t make your games or rewards confusing. Nobody wants to read a lengthy manual just to figure it out. Before you launch your strategy, ensure you understand how the game works yourself.
Create clear and straightforward rules for your audience. Make it easy and convenient for them to participate. Remember, if things get too complicated, your participants might drop out. Simplicity is the name of the game!
Recognize your target audience
It’s essential to know who you are trying to reach. Don’t cast a wide net; focus on those who are most likely to be interested in your product or service. They are your target audience, and they matter the most. Think about how they would discover your site and what interests them.
Before you gamify your content, make sure you understand your audience. Trying to engage them without considering their interests can lead to crucial mistakes. You want them to enjoy the game, so cater it to their preferences.
Once you know your audience, introduce clear incentives. Offer promotional coupons, free trials, or product samples, but make sure it aligns with what your audience wants. Tailor the incentives to their interests. Define your goals and success metrics before launching your content. Use technology in your gamification strategy to make it more appealing.
Let’s say you just launched a product and want honest feedback. You can send free samples to influencers and bloggers to get genuine reactions from the audience. It’s a great way to encourage reach-out and attract potential users. However, some social media managers may block non-followers and ignore such requests. In that case, try other methods to collect samples, like asking people to create accounts on your platform and run giveaways in their communities or social media groups. Get creative and ensure your incentives are enticing!
A Feast for the Senses: Exploring Multi-Sensory Content Experiences
Content consumption has evolved beyond just one sense. With devices like Google Home and Amazon Alexa, our senses are now more engaged than ever. It’s time to revamp your content strategy and take advantage of these new ways to connect with your audience.
Stimulating multiple senses increases product and event retention. Even schools use multisensory learning methods to engage students with different learning styles. So, appealing to multiple senses is effective even from a young age.
While audio can be powerful, visuals can take your content to the next level. You can easily transform still images into captivating videos by adding a relevant soundtrack using video editing platforms like Wibbitz. The right music can amplify emotions and create a strong impact on your audience.
Instead of sticking to photos, consider filming events. With smartphones offering high-quality cameras, you can capture the essence of your event in multiple photos and videos. These content goldmines will keep your audience engaged and excited.
Make your mobile experiences interactive. Using platforms like Ceros, you can create touch-based content that captivates your audience with mobile interactions. And the cherry on top: you can add videos to enrich the experience with both auditory and visual content.
Authenticity Amplified: Leveraging User-Generated Content for Creative Marketing
Getting user-generated content (UGC) like ratings and reviews on your website can work wonders for your search engine ranking and build trust with potential customers. But how do you encourage customers to share their honest feedback, and where should you feature that content?
Here are some expert suggestions on the best ways to acquire user-generated content using a creative content strategy:
Ask your customers
Simply ask your customers for feedback, reviews, or even photos and videos. Reach out to them after they have used your product or service. A friendly email requesting their thoughts can lead to valuable testimonial content for your site and authentic user photos that boost consumer trust and conversions.
Tap into your brand building strategies, customer service, and sales teams for material to use in case studies and other content.
When launching a new brand or campaign, gather feedback from happy clients. Encourage your account service team to ask for permission to publish and share positive feedback received after the launch. These testimonials can serve as proof points in news articles and case studies.
Create a platform for customers to share their stories and interact with each other.
This could be a blog, a dedicated page on your website, or a client portal. By providing a space for authentic stories and engagement, you gain access to genuine material and insights into your audience’s interests and behavior for future content ideas.
Create a unique hashtag and promote it both online and in-store.
Hashtags are great for engaging with your audience and gathering content on social media. But make sure your hashtag is one-of-a-kind and specific to your brand, so it can’t be misused easily. Encourage people to use it, and you will see a stream of user-generated content flowing in.
Consider using in-store experience to encourage customers to share their shopping experiences using your unique hashtag online. By interacting with contributors and reposting the best content, you will create a positive loop of engagement.
Contests are a fantastic way to boost user-generated content.
Run a competition where customers can submit photos or videos related to your products or services. The more creative the entries, the better the chances of winning. Provide a dedicated competition area on your website and ask users to share their entries on social media. You will be amazed at the amount of content you will receive and the additional traffic it will drive to your site.
Everyone loves a good contest, and it gives you insights into your audience while giving them a chance to win exciting prizes.
Show your appreciation to customers who participate in UGC campaigns by rewarding them.
Offer incentives like coupons for sharing content and getting others involved. Let them know you value their efforts and contributions to your brand. For example, you can send a thank-you email after a purchase, inviting customers to review the product and offer a discount on their next purchase in return.
Pick a few of these creative content development strategies, give them a shot with your content, and then measure their performance. When your content is presented effectively, it can turn prospects into well-informed buyers.
If you are still struggling with growing traffic, generating leads, and closing sales through your content, write content that addresses the topics your prospects really want to read about.
And here’s a golden rule to keep in mind: successful content marketing is all about being helpful and building trust. When you focus on that, you are on the right track!